Extra Innings with Chip Maxson of the AAA Affiliate for the San Francisco Giants

September 25, 2018
Jesse Cole

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Chip Maxson, General Manager for the Sacramento River Cats, the AAA Affiliate of the San Francisco Giants.

He gives us a rundown of his thoughts on all three episodes, diving into favorite moments, scenes and personalities. Maxson also explains his take on a cultural shift in collegiate summer league and MiLB baseball, the ways he crafts his own team culture, and what makes the task so difficult but so essential. Maxson can’t help but point out some of the craziest and riskiest “fan-first” moments the Banana’s pulled off, and how he’s looking to implement that same creativity into the Sacramento River Cats.

Make sure to watch all three episodes of Welcome to the Show, only on MarketScale. You don’t want to miss this.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Recent Episodes

esports industry
View episode

In a seismic shift within the esports industry, FaZe Clan’s foray into a $75 million product licensing business heralds a potential game-changer. This move underscores a departure from traditional sports partnerships and signifies a paradigm shift in how esports organizations monetize their brands. As the esports landscape continues to diverge from its traditional sports…

esports sponsorships
View episode

Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…

student athletes training
View episode

Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes. Scientists from the U.S. National Oceanic and Atmospheric Administration (NOAA) are warning that there is a 1 in 3 chance that 2024 could surpass 2023…