Extra Innings with Chip Maxson of the AAA Affiliate for the San Francisco Giants

September 25, 2018
Jesse Cole

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Chip Maxson, General Manager for the Sacramento River Cats, the AAA Affiliate of the San Francisco Giants.

He gives us a rundown of his thoughts on all three episodes, diving into favorite moments, scenes and personalities. Maxson also explains his take on a cultural shift in collegiate summer league and MiLB baseball, the ways he crafts his own team culture, and what makes the task so difficult but so essential. Maxson can’t help but point out some of the craziest and riskiest “fan-first” moments the Banana’s pulled off, and how he’s looking to implement that same creativity into the Sacramento River Cats.

Make sure to watch all three episodes of Welcome to the Show, only on MarketScale. You don’t want to miss this.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Recent Episodes

View episode

  The NFL, a highly popular sports institution in American culture, is facing a future of uncertainty. With a lack of individual bidders for team ownership, the pendulum is swinging in an unlikely direction and prompting the creation of a committee and rule changes. The recent sale of the Washington Commanders franchise, once of interest […]

View episode

  The product marketing landscape is seeing a lot of changes and the nuances of product placement are garnering significant attention. The need to dissect and understand this marketing strategy has arisen due to the intersection of branding with various media. This fact is especially true for films. This method’s intricacy is compared to a […]

View episode

The musical landscape has seen countless artists rise to stardom, only to fade away. Yet, in a digital age where talent is abundant and opportunities seem scarce, breaking through the noise becomes more challenging than ever. At the same time, new forms of social media have challenged the way music is found and shared. Amidst […]