Go Back

Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.

MarketScale

Original Series
Sports & Entertainment

Extra Innings with Corey Brandt of the San Francisco Giants AAA Affiliate

Jesse Cole
September 27, 2018
Corey Brandt Podcast

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Corey Brandt, General Manager for Food & Beverage operations for the Sacramento River Cats, the AAA Affiliate of the San Francisco Giants.

He gives us a rundown of his thoughts on all three episodes, diving into favorite moments, scenes and personalities, but also gives us a unique perspective we haven’t explored on Extra Innings. Brandt dives into the moments from Welcome to the Show that exemplify fan-first entertainment on the food and beverage side of the team, drawing from personal moments as GM to explain the critical nature of food to the overall fan experience. We get to hear about how the River Cats are bringing unique store front aesthetics to their concessions, some examples of unique food that keeps fans excited, and Brandt can’t help but pitch the idea of a meet-up with Jesse, Tyler and the rest of the Savannah Banana’s team.

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW – EPISODE 3

On opening day, the Savannah Bananas’ front office staff is running out of time. More than 4,000 fans stand outside the gates hours before first pitch. The supporters have high expectations not only for the team, but the entertainment production that has been promised to them. The Bananas welcome their in-state rival, the Macon Bacon, to Grayson Stadium for the first game of the 2018 season and energy at the park is high among spectators, players and staffers.

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW – EPISODE 2

Opening Day has not come for the Savannah Bananas quite yet, but for the front office and staff, the season has already begun. Just minutes before gates open for Fan Fest, the first major event of the year, questions remain to be answered.

 

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW – EPISODE 1

Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.

 

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Recent Episodes

locker
View episode

From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces

Across college and professional sports, a new kind of competition is unfolding—one not fought on the field but in the locker rooms. As schools and teams battle for recruits, retain talent, and elevate their brand, investments in next-level athletic facilities have reached unprecedented levels. In fact, some Division I programs are now allocating millions…

Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
View episode

Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

What Super Bowl 59 Taught Us About UGC
View episode

What Super Bowl 59 Taught Us About UGC

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert