Skip to content
MarketScale
Demo
‹ Back to IndustriesSports & Entertainment

Helping Soccer Players Reach Optimal Performance with Data-Powered Training

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   How have social media and new digital platforms contributed to the growth of soccer in the U.S.? This week on…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
Helping Soccer Players Reach Optimal Performance with Data-Powered Training

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

How have social media and new digital platforms contributed to the growth of soccer in the U.S.?

This week on Salary Capped, host Tyler Kern sits down with former professional soccer player and Founder of TOCA Football Eddie Lewis. The two discuss what trends are starting to emerge in the sports technology space and how TOCA Football is approaching partnerships to elevate the sport in 2021.

Lewis has seen the growth of the sport over the past 20 years and believes new opportunities to create spaces and communities for soccer fans to come together and lift the sport even further are here.

Follow Along for a New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI says its software now powers scheduling for more than 50 professional leagues worldwide, including NBA work tied to the in-season tournament. Scheduling is being treated like a multi-constraint optimization system. That pushes leagues toward data, governance, and integration work, not just better calendars.

  • 01A pro schedule is now a solvable optimization workload: Fast Company frames the NBA problem as 1,230 games across 30 teams over six months, with constraints coming from networks, venues, safety rules, and fairness.
  • 02Vendor choice is increasingly about constraint governance, not UI: the hard part is deciding which rules are immutable, which are preferences, and who owns changes when tradeoffs hit live operations.
  • 03Fastbreak’s origin story matters for enterprise buyers: Fast Company ties its approach to field-service optimization math from MapAnything, suggesting schedules can be managed like dispatch and routing, with similar data and integration demands.

Sep 4, 2026

YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV now carries ESPN Unlimited inside its app. The move lands ahead of ESPN’s Sept. 17, 2026 price increase to $31.99 a month from $29.99. ESPN Select rises to $13.99 from $12.99.

  • 01Bundling is turning into product integration: ESPN Unlimited content now inherits YouTube TV features like multiview and DVR, which can move viewing time and ad impressions without changing channel lineups (Variety).
  • 02ESPN’s Sept. 17 price lift creates a fresh benchmark for bundle valuation: Unlimited at $31.99/month and Select at $13.99/month (NewscastStudio) give procurement teams a current ‘outside option’ to pressure-test carriage renewals.
  • 03Event-count language is creeping into tier strategy: ESPN says ESPN Unlimited provides access to more than 47,000 live events annually, versus about 32,000 for ESPN Select, according to NewscastStudio.

Sep 3, 2026

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

NFL owners approved the league-record $9.612 billion sale of the Seattle Seahawks, per Front Office Sports. Ticket distribution rules and sponsor inventory governance now matter more. Athletic Business cited a Seahawks playoff example with $222.95 face value vs. a $461.50 lowest StubHub listing.

  • 01Record $9.612B valuation, per Front Office Sports, tends to elevate “operationally controllable” cash flows, ticketing policy, inventory yield and sponsor deliverables because those are the knobs teams can actually turn season to season.
  • 02Geographic ticket-sale restrictions can shift demand to resale instead of removing it. Athletic Business’ Seahawks example showed $222.95 face value alongside a $461.50 lowest StubHub listing, a leakage benchmark worth modeling before the next postseason onsale.
  • 03Seahawks-style small-business partner programs can be productized into repeatable inventory. Turf Magazine reported System Pavers joined the Seahawks’ Small Business Program, powered by Eleven Sports Media, built around brand exposure throughout Lumen Field and non-gameday digital inventory.

Sep 3, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For Sports & Entertainment teams

See how Sports & Entertainment teams use MarketScale →

Events & Onsite Capture

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Sports & Entertainment

Sports & Entertainment hubMore expert Sports & Entertainment coverage.Explore →Events & Onsite CaptureCapture the venue and the moment.Explore →BosePro audio in live venues.Explore →State of B2B Video EditingBenchmarks for editing at scale.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512