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Helping Soccer Players Reach Optimal Performance with Data-Powered Training

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   How have social media and new digital platforms contributed to the growth of soccer in the U.S.? This week on…

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The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

How have social media and new digital platforms contributed to the growth of soccer in the U.S.?

This week on Salary Capped, host Tyler Kern sits down with former professional soccer player and Founder of TOCA Football Eddie Lewis. The two discuss what trends are starting to emerge in the sports technology space and how TOCA Football is approaching partnerships to elevate the sport in 2021.

Lewis has seen the growth of the sport over the past 20 years and believes new opportunities to create spaces and communities for soccer fans to come together and lift the sport even further are here.

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Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain's victory in the 2026 FIFA World Cup at MetLife Stadium not only secured them the trophy but also highlighted a $13 billion B2B commercial success. Enterprises worldwide tapped into this global event to capture significant business attention, leveraging it as a massive B2B marketing opportunity.

  • 01The 2026 FIFA World Cup generated $13 billion in commercial returns.
  • 02Enterprises recognized the World Cup as a major B2B attention event.
  • 03Spain won the World Cup, enhancing their global sports profile.

Jul 20, 2026

Gaming investment hits 12-month high of $2.5B+ in Q2 2026, led by AI, AdTech, and hardware deals

Gaming investment hits 12-month high of $2.5B+ in Q2 2026, led by AI, AdTech, and hardware deals

In Q2 2026, gaming investments reach a 12-month high of over $2.5 billion. The surge is driven by significant deals in AI tools, AdTech, and hardware. Drake Star's report highlights the peak occurred over 96 financing rounds.

  • 01Gaming investments hit a 12-month high of $2.5 billion in Q2 2026.
  • 02AI tools and AdTech were the main drivers of large investment checks.
  • 03The peak investment period spanned 96 financing rounds.

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Building Stadium Experiences for Everyone

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of SEAT, discussed the evolving nature of stadium experiences. He emphasized the shift from sports-centric design to creating multi-purpose venues. This transformation aims to enhance audience engagement and cater to diverse entertainment demands.

  • 01Stadiums are evolving from sports-centric designs to multi-purpose venues.
  • 02Audience engagement is a key focus in modern stadium development.
  • 03The shift is influenced by a need to cater to diverse entertainment preferences.

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