Skip to content
MarketScale
Demo
‹ Back to IndustriesSports & Entertainment

Helping Soccer Players Reach Optimal Performance with Data-Powered Training

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   How have social media and new digital platforms contributed to the growth of soccer in the U.S.? This week on…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
Helping Soccer Players Reach Optimal Performance with Data-Powered Training

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

How have social media and new digital platforms contributed to the growth of soccer in the U.S.?

This week on Salary Capped, host Tyler Kern sits down with former professional soccer player and Founder of TOCA Football Eddie Lewis. The two discuss what trends are starting to emerge in the sports technology space and how TOCA Football is approaching partnerships to elevate the sport in 2021.

Lewis has seen the growth of the sport over the past 20 years and believes new opportunities to create spaces and communities for soccer fans to come together and lift the sport even further are here.

Follow Along for a New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

24 million Spanish-language World Cup viewers are changing how sports content gets made

24 million Spanish-language World Cup viewers are changing how sports content gets made

Sports content production is evolving to accommodate Spanish-speaking World Cup viewers, emphasizing translation, clipping, and metadata. These elements are viewed as core production infrastructure rather than supplementary features. This shift aims to enhance market reach and monetize content beyond live events.

  • 01Translation, clipping, and metadata are now integral parts of sports content production to attract Spanish-speaking audiences.
  • 02Rights holders aim to monetize sports content beyond live events by focusing on linguistic and cultural accessibility.
  • 03Spanish-language World Cup viewers are influencing the strategic direction of sports content creation.

Aug 30, 2026

Nielsen’s sponsorship benchmarks may be harder to defend in TV budget talks

Nielsen’s sponsorship benchmarks may be harder to defend in TV budget talks

Nielsen's new sponsorship media value benchmarks coincide with significant changes in the way TV audience metrics are reported, potentially complicating how brands justify their sports exposure to stakeholders during budget discussions. The introduction of DASH recalibration for Gauge viewing shares adds complexity to evaluating sponsorship effectiveness. Companies may face greater challenges in defending their TV budget allocations during negotiations.

  • 01Nielsen has introduced new sponsorship media value benchmarks.
  • 02The recalibration of Gauge viewing shares through DASH adds complexity to sponsorship evaluation.
  • 03Brands may find it more challenging to justify TV budgets in sports sponsorship discussions.

Aug 30, 2026

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Apple has secured a five-year U.S. F1 package starting in 2026, treating sports media rights as a bundled product. The deal is priced as a rights agreement but structured like a product bundle.

  • 01Apple's F1 package for the U.S. will commence in 2026.
  • 02The deal is conceptualized as a product bundle rather than a typical sports rights agreement.

Aug 29, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For Sports & Entertainment teams

See how Sports & Entertainment teams use MarketScale →

Events & Onsite Capture

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Sports & Entertainment

Sports & Entertainment hubMore expert Sports & Entertainment coverage.Explore →Events & Onsite CaptureCapture the venue and the moment.Explore →BosePro audio in live venues.Explore →State of B2B Video EditingBenchmarks for editing at scale.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512