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Helping Soccer Players Reach Optimal Performance with Data-Powered Training

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   How have social media and new digital platforms contributed to the growth of soccer in the U.S.? This week on…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

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Helping Soccer Players Reach Optimal Performance with Data-Powered Training

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The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

How have social media and new digital platforms contributed to the growth of soccer in the U.S.?

This week on Salary Capped, host Tyler Kern sits down with former professional soccer player and Founder of TOCA Football Eddie Lewis. The two discuss what trends are starting to emerge in the sports technology space and how TOCA Football is approaching partnerships to elevate the sport in 2021.

Lewis has seen the growth of the sport over the past 20 years and believes new opportunities to create spaces and communities for soccer fans to come together and lift the sport even further are here.

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More Sports & Entertainment Insights

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

SBJ's Tech Awards: Winners Span Data, Performance, Fan Access

Sports Business Journal's fourth annual SBA: Tech awards, held in May 2026, named winners including Elevate's EPIC data platform, Plantiga, OneCourt and Retailcloud. The ceremony also recognized TGL's multi-vendor tech stack and individual executives.

  • 01OneCourt's haptic tablet converts live game-tracking data into vibrations for blind and low-vision fans and won Sports Technology of the Year.
  • 02Elevate's EPIC platform covers consumer insights, ticketing and property analytics across data from 450 million individuals and 1.7 billion devices.
  • 03Plantiga's AI-paired insole sensors for athlete rehabilitation and load management are approved for in-competition use by NBA, NFL and FIFA.

Sep 12, 2026

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

In June 2026, before the FIFA World Cup concluded in July, a Navigate analysis commissioned by Sports Business Journal projected that U.S. stadium naming-rights sponsors would forgo up to $53.5 million in domestic media value and $134.8 million globally because of FIFA's clean-stadium branding policy. The figures were pre-tournament estimates, not measured post-event results, and no post-tournament data has been reported.

  • 01Navigate's projections, published by Sports Business Journal on June 12, 2026, estimated pre-tournament what naming-rights sponsors would forgo in media exposure during the World Cup.
  • 02FIFA's clean-stadium policy required host venues to be free of existing commercial branding during the tournament, which concluded in July 2026.
  • 03MetLife Stadium, which hosted eight matches including the final, had a projected loss of $15.7 million to $19.7 million in combined U.S. and international media value against an $18.5 million average annual naming-rights payment.

Sep 12, 2026

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar names winners of 2026 Excellence in Concessions Awards

Pollstar published its 2026 Excellence in Concessions Awards on Sept. 2, naming winners across categories including new menu items, technology, sustainability and special-event food programs at venues such as Yankee Stadium, Honda Center and Kaseya Center. Winners were chosen by Pollstar's editorial staff with industry input.

  • 01Pollstar recognizes leading venue food, beverage, and hospitality programs in the U.S.
  • 02The awards highlight hospitality projects across the live entertainment business, from stadium concessions to venue bars and lounges.

Sep 11, 2026

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