How Sports Teams Improve Without Taking the Field

Some have compared athletes to machines, especially when they operate with extreme precision and endurance. The simile is becoming more accurate as technology is increasingly enabling athletes to optimize their performances. Technology is changing much in the world of athletics.

Smart Equipment with Analytics

Across many different sports, smart equipment is offering real-time feed for performance tracking and enhancement. For example, there are:

  • Smart sensor basketballs
  • Smart tennis racquets
  • Smart running shoes
  • Smart baseball bats

Equipment like this allows coaches and athletes to better understand what issues may be hindering performance, where risk of injury is greatest, and how to optimize players strengths objectively. Another benefit is that data is trackable, so professionals can follow their performance through different techniques and periods, making appropriate adjustments based on the analytics.

Wearable Technology

Fitness fans around the world are using wearable tech to track things like sleeping patterns, number of steps taken and an ever-increasing number of daily data points. For athletes, wearable tech reaches the next level. For example, some trainers require athletes wear sensors to deliver information about hydration levels, heart rate and more. This helps the trainers know when to push or pull back.

Protective, Preventative, and Restorative Measures

Injuries are a common problem among athletes. That is why many technological advances in the athletics field have been focused on adding protection and preventing injuries. Smart helmets for football, for example, can help prevent head injuries and provide insight to medical professionals regarding safety performance.

For injury prevention, smart tech includes injury risk analytics programs, like what Sparta Science has developed. The Pittsburgh Steelers have teamed up with Sparta Science to have athletes’ risk levels analyzed using software, a high-tech force plate for measurements, and basic exercises. Sparta CEO and Co-Founder Phil Wagner told Forbes of the results, “We generally have been able to save 18 percent of all injuries for a given NFL team.”

Some sports tech is even used for restorative measures. In the case of recovery from injury for athletes, tech like Trazer is being used to assess the rehabilitation of athletes. This tech has been used by the University of Alabama, among other college athletic programs.

Data Analytics Teams

As analytics’ use increases among athletes, teams and trainers, other groups are also employing data teams to sort through the immense amount of data received from training sessions, assessments, and actual games or matches. All 30 Major League Baseball organizations, for instance, now have analytics departments.

Technology for Training

To enhance players’ performances, technology is now being used in training. Senaptec LLC, for instance, has developed visual training technology that improves hand-eye coordination. Professional and collegiate sports team have employed the tech. It is used for the military and to train young athletes as well. Currently, virtual reality is also common for sports training, allowing the brain to practice and reflexes to develop without taxing the body.

Upcoming Athletic TechnologyUnveilings

Recent and upcoming tech for athletics are being presented at CES Sports Zone in early 2019. The Taipei International Sporting Goods Show is also likely to boast advanced equipment and tech changes for the industry in spring 2019. Japan has also recently invested in Sports Tech Tokyo, which offers sports tech companies exposure and funding opportunities.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

specialty care
A Physician Entrepreneur’s Playbook for Fixing America’s Specialty Care Gap
May 11, 2026

The U.S. healthcare system is facing a quiet but accelerating crisis: a widening gap between where specialists are needed and where they actually practice. In urology alone, there are roughly 1,100 open positions but only about 400 new specialists trained each year—a mismatch that’s only getting worse. As physician burnout rises and more clinicians…

Read More
Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More