Skip to content
‹ Back to IndustriesSports & Entertainment

How Sports Teams Improve Without Taking the Field

Some have compared athletes to machines, especially when they operate with extreme precision and endurance. The simile is becoming more accurate as technology is increasingly enabling athletes to optimize their performances. Technology is changing much in the world of athletics. Smart Equipment with Analytics Across many different sports, smart equipment is offering real-time feed for…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
How Sports Teams Improve Without Taking the Field

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Some have compared athletes to machines, especially when they operate with extreme precision and endurance. The simile is becoming more accurate as technology is increasingly enabling athletes to optimize their performances. Technology is changing much in the world of athletics.

Smart Equipment with Analytics

Across many different sports, smart equipment is offering real-time feed for performance tracking and enhancement. For example, there are:

  • Smart sensor basketballs
  • Smart tennis racquets
  • Smart running shoes
  • Smart baseball bats

Equipment like this allows coaches and athletes to better understand what issues may be hindering performance, where risk of injury is greatest, and how to optimize players strengths objectively. Another benefit is that data is trackable, so professionals can follow their performance through different techniques and periods, making appropriate adjustments based on the analytics.

Wearable Technology

Fitness fans around the world are using wearable tech to track things like sleeping patterns, number of steps taken and an ever-increasing number of daily data points. For athletes, wearable tech reaches the next level. For example, some trainers require athletes wear sensors to deliver information about hydration levels, heart rate and more. This helps the trainers know when to push or pull back.

Protective, Preventative, and Restorative Measures

Injuries are a common problem among athletes. That is why many technological advances in the athletics field have been focused on adding protection and preventing injuries. Smart helmets for football, for example, can help prevent head injuries and provide insight to medical professionals regarding safety performance.

For injury prevention, smart tech includes injury risk analytics programs, like what Sparta Science has developed. The Pittsburgh Steelers have teamed up with Sparta Science to have athletes’ risk levels analyzed using software, a high-tech force plate for measurements, and basic exercises. Sparta CEO and Co-Founder Phil Wagner told Forbes of the results, “We generally have been able to save 18 percent of all injuries for a given NFL team.”

Some sports tech is even used for restorative measures. In the case of recovery from injury for athletes, tech like Trazer is being used to assess the rehabilitation of athletes. This tech has been used by the University of Alabama, among other college athletic programs.

Data Analytics Teams

As analytics’ use increases among athletes, teams and trainers, other groups are also employing data teams to sort through the immense amount of data received from training sessions, assessments, and actual games or matches. All 30 Major League Baseball organizations, for instance, now have analytics departments.

Technology for Training

To enhance players’ performances, technology is now being used in training. Senaptec LLC, for instance, has developed visual training technology that improves hand-eye coordination. Professional and collegiate sports team have employed the tech. It is used for the military and to train young athletes as well. Currently, virtual reality is also common for sports training, allowing the brain to practice and reflexes to develop without taxing the body.

Upcoming Athletic TechnologyUnveilings

Recent and upcoming tech for athletics are being presented at CES Sports Zone in early 2019. The Taipei International Sporting Goods Show is also likely to boast advanced equipment and tech changes for the industry in spring 2019. Japan has also recently invested in Sports Tech Tokyo, which offers sports tech companies exposure and funding opportunities.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @SportsEntMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

How MLB, FIFA and Wimbledon decide who gets to overrule the camera

How MLB, FIFA and Wimbledon decide who gets to overrule the camera

Baseball rations two challenges per team, soccer keeps referees in charge, and Wimbledon handed line calls to the machine. Each choice moved risk rather than removing it. Companies automating decisions face the same questions: who triggers a review, who decides, and what happens in an outage.

  • 01Wimbledon swapped about 300 line judges for roughly 80 match assistants, and human error moved with them, to whoever held the off switch.
  • 02An overturn rate from a challenge system describes the cases people chose to contest. MLB's 52.2% spring-training figure measures player selection as much as umpire accuracy, a trap for any business dashboard built on appeals.
  • 03The fallback rule is part of the design: MLB writes down that an untracked pitch keeps the original call and the team keeps its challenge, and the NFL keeps a trained backup referee on each of its 17 crews.

Nov 15, 2026

MotoGP signs two-year ESPN media rights deal for U.S., Latin America

MotoGP signs two-year ESPN media rights deal for U.S., Latin America

MotoGP named ESPN its exclusive U.S. rights holder on linear networks for 2027 and 2028. A two-year deal gives sponsors and production teams a fixed U.S. partner to plan around, though only for two seasons.

  • 01ESPN gives MotoGP a two-year U.S. home for 2027 and 2028, succeeding Fox Sports, with MotoGP's current U.S. arrangement ending after the 2026 season.
  • 02A regional rights relationship can grow into a bigger territory: ESPN, which has carried MotoGP in Latin America since 2002, is expanding its rights to include exclusive U.S. coverage.
  • 03The open planning question for 2027: which ESPN networks carry each round, and how many go out live versus on same-day delay.

Nov 15, 2026

Sportico: NBA 2025-26 revenue $14.5B; teams got $13.7B

Sportico: NBA 2025-26 revenue $14.5B; teams got $13.7B

Sportico estimates the NBA made about $14.5 billion in 2025-26, with the 30 clubs taking in $13.7 billion, or $456 million apiece. Team revenue ranged from $895 million for Golden State to $339 million for Memphis, both after revenue sharing. Media-rights payouts rise about 7% a year on average. Local business—tickets, sponsorships and arena events—helps explain much of the gap between clubs.

  • 01Sportico estimates NBA teams’ combined revenue at $13.7B for 2025-26, versus $13.2B for MLB clubs in 2025.

Nov 14, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512