Skip to content
‹ Back to IndustriesSports & Entertainment

How Sports Teams Improve Without Taking the Field

Some have compared athletes to machines, especially when they operate with extreme precision and endurance. The simile is becoming more accurate as technology is increasingly enabling athletes to optimize their performances. Technology is changing much in the world of athletics. Smart Equipment with Analytics Across many different sports, smart equipment is offering real-time feed for…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
How Sports Teams Improve Without Taking the Field

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Some have compared athletes to machines, especially when they operate with extreme precision and endurance. The simile is becoming more accurate as technology is increasingly enabling athletes to optimize their performances. Technology is changing much in the world of athletics.

Smart Equipment with Analytics

Across many different sports, smart equipment is offering real-time feed for performance tracking and enhancement. For example, there are:

  • Smart sensor basketballs
  • Smart tennis racquets
  • Smart running shoes
  • Smart baseball bats

Equipment like this allows coaches and athletes to better understand what issues may be hindering performance, where risk of injury is greatest, and how to optimize players strengths objectively. Another benefit is that data is trackable, so professionals can follow their performance through different techniques and periods, making appropriate adjustments based on the analytics.

Wearable Technology

Fitness fans around the world are using wearable tech to track things like sleeping patterns, number of steps taken and an ever-increasing number of daily data points. For athletes, wearable tech reaches the next level. For example, some trainers require athletes wear sensors to deliver information about hydration levels, heart rate and more. This helps the trainers know when to push or pull back.

Protective, Preventative, and Restorative Measures

Injuries are a common problem among athletes. That is why many technological advances in the athletics field have been focused on adding protection and preventing injuries. Smart helmets for football, for example, can help prevent head injuries and provide insight to medical professionals regarding safety performance.

For injury prevention, smart tech includes injury risk analytics programs, like what Sparta Science has developed. The Pittsburgh Steelers have teamed up with Sparta Science to have athletes’ risk levels analyzed using software, a high-tech force plate for measurements, and basic exercises. Sparta CEO and Co-Founder Phil Wagner told Forbes of the results, “We generally have been able to save 18 percent of all injuries for a given NFL team.”

Some sports tech is even used for restorative measures. In the case of recovery from injury for athletes, tech like Trazer is being used to assess the rehabilitation of athletes. This tech has been used by the University of Alabama, among other college athletic programs.

Data Analytics Teams

As analytics’ use increases among athletes, teams and trainers, other groups are also employing data teams to sort through the immense amount of data received from training sessions, assessments, and actual games or matches. All 30 Major League Baseball organizations, for instance, now have analytics departments.

Technology for Training

To enhance players’ performances, technology is now being used in training. Senaptec LLC, for instance, has developed visual training technology that improves hand-eye coordination. Professional and collegiate sports team have employed the tech. It is used for the military and to train young athletes as well. Currently, virtual reality is also common for sports training, allowing the brain to practice and reflexes to develop without taxing the body.

Upcoming Athletic TechnologyUnveilings

Recent and upcoming tech for athletics are being presented at CES Sports Zone in early 2019. The Taipei International Sporting Goods Show is also likely to boast advanced equipment and tech changes for the industry in spring 2019. Japan has also recently invested in Sports Tech Tokyo, which offers sports tech companies exposure and funding opportunities.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @SportsEntMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Ticketmaster helps OneCourt bring haptic hockey to blind fans at NHL marquee events

Ticketmaster helps OneCourt bring haptic hockey to blind fans at NHL marquee events

OneCourt and the NHL reached a deal to bring OneCourt's haptic devices for blind and low-vision fans to the league's tentpole events, in collaboration with sponsor Ticketmaster. For NHL games, OneCourt ingests the league's NHL Edge puck- and player-tracking data.

  • 01Ticketmaster's sponsorship has helped OneCourt spread through professional sports, so the route into arenas has run through a ticketing sponsor.
  • 02The data OneCourt needs for hockey already exists. The devices ingest the league’s NHL Edge puck and player-tracking feed, so for teams the key questions are sponsorship, access and rollout.
  • 03Season-long deployments mean more than marquee nights. The Avalanche, Blackhawks, Capitals and Red Wings have devices at every home game this season, and a December at-home launch could bring that play-by-play to the couch.

Nov 6, 2026

Panthers stay home through $1.3B-plus stadium rebuild

Panthers stay home through $1.3B-plus stadium rebuild

The Panthers' $1.3 billion-plus rebuild of Bank of America Stadium goes all the way down to the plumbing and wiring, with completion targeted for 2030. Charlotte's share is fixed at $650 million. The owner pays any overruns, the seating bowl gets smaller, and some season-ticket holders will have to move.

  • 01Charlotte’s contribution is capped at $650 million. TSE chose the full optional scope; the cap fixes the public share, with overruns on TSE and maintenance assigned to the operator.
  • 02Bank of America Stadium's transformation now exceeds $1.3 billion and reaches the 30-year-old venue's mechanical, electrical and plumbing systems. The Panthers and Charlotte FC will keep playing home games there throughout the project.

Nov 5, 2026

International Dance League builds its broadcast around the crowd

International Dance League builds its broadcast around the crowd

In the International Dance League, the crowd's reaction is the contest. That makes audio mixing and shots framing dancers with fans the core production problem. Lim plans to add play-by-play and separate the live event from the broadcast show as the league negotiates media rights.

  • 01When the crowd's reaction is the competition, the audio engineer mixing that noise tells as much of the story as any camera.
  • 02The live cut often missed crowd-and-dancer moments later found in the edit room, and the 2027 plan includes longer lenses to frame dancers and audience together.

Nov 4, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512