Listen: Extra Innings with Zach Brockman of the California League Affiliate for the Seattle Mariners

September 12, 2018
Jesse Cole

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Zach Brockman, general manager of the Modesto Nuts, the California League Affiliate of the Seattle Mariners.

He gives us his thoughts on the first two episodes of show, the importance of staying consistently unpredictable, and how team-building and team culture are both the hardest and most important part of a successful minor league baseball team. He also gives some insight on what the Modesto Nuts are doing to further fan-first entertainment, and what he’d like to implement to his team from the Savannah Bananas.

Be sure to watch Welcome to the Show episodes one and two, and stay tuned for the grand finale in episode three, coming this week only on MarketScale.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Recent Episodes

digital marketing strategy
View episode

Football is a game of strategy. One NFL veteran takes the lessons he learned on the gridiron to the world of digital marketing strategy. On Chats Not Stats, host Adrienne Starr welcomes Will Davis, a former NFL cornerback who transitioned his football career to one in digital marketing strategy. The discussion delves into the…

esports industry
View episode

In a seismic shift within the esports industry, FaZe Clan’s foray into a $75 million product licensing business heralds a potential game-changer. This move underscores a departure from traditional sports partnerships and signifies a paradigm shift in how esports organizations monetize their brands. As the esports landscape continues to diverge from its traditional sports…

esports sponsorships
View episode

Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…