Today, technology is allowing athletes to perform at a higher level than ever before and one country is rising above the competition. Israel, a country that is not particularly known for their sports, has become a global leader in sports information technology. Tel Aviv has started to become known as the “Silicon Valley for sports technology startups.” With companies like Replay Technologies and PlaySight bringing in millions of dollars for their audio and video offerings, it’s no wonder why people are saying this. These technologies are not just for players however, they are also to give fans a more immersive and engaging experience while watching their favorite teams compete. In the International industry of sports technology, Israel has stepped up to the plate with their innovations.