Machine Learning is Driving Next Generation of Sports Betting

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future.

Over the last 30 years, Chris Bevilacqua has established himself as a leader in the sports and media businesses, being at the forefront of two transformative eras in sports-media history. A sports-media pioneer, Bevilacqua created CSTV – the first ever 24-hour cable TV network dedicated to collegiate and amateur sports, which was later sold to CBS in 2006 (now the CBS Sports Network). Now Bevilacqua is taking on the next era of sports betting: micro-markets.

Bevilacqua, along with Joey Levy, have created Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity.

Simplebet has partnered with FanDuel to help power their PlayAction app, a real-time game where fans can make picks to predict plays and drives, while winning tokens every quarter of every game. “In an age where fans seek engaging at home experiences and community more than ever, our FTP product is expected to increase fan engagement and drive longer watch times,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet.

Follow Along for a New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Image

Latest

supply chain
Build a Supply Chain That Bounces Back
May 23, 2025

In this episode, Aaron Berg explores how River Logic’s value chain optimization platform empowers businesses to stay agile amid real-world disruptions—from global tariffs to port delays, weather events, and shifting demand. By simulating the financial and operational impact of supply chain decisions in real time, companies can rethink sourcing, pricing, and production strategies to protect…

Read More
tariff
From Tariff Shock to Strategic Advantage
May 23, 2025

In this episode, Aaron Berg reframes tariff disruptions as a strategic opportunity. With River Logic’s value chain optimization solution, companies can quickly model shifts in sourcing, manufacturing, and make-vs-buy decisions to gain a competitive edge. Whether it’s reshoring production or pivoting in response to new trade policies, VCO helps businesses react fast—and capitalize on change…

Read More
tariffs
Tariffs Are Changing—Is Your Supply Chain Ready?
May 22, 2025

Aaron Berg highlights how shifting global tariffs are forcing companies to rethink their entire value chain strategies. With international production, sourcing flexibility, and layered tariff schedules, simple cost assumptions no longer cut it. River Logic’s value chain optimization platform enables leaders to model complex what-if scenarios—like staging production across borders—to find the most cost-effective, compliant…

Read More
markets
The Mechanics of VCO: Modeling Constraints, Costs, and Markets
May 22, 2025

Aaron Berg breaks down how River Logic’s value chain optimization (VCO) engine models the full spectrum of operational and financial variables—from manufacturing constraints to supplier contracts and dynamic market conditions. Unlike traditional models that rely on static costs, VCO captures how costs evolve as decisions change—giving leaders real-time insight into the true financial impact of…

Read More