Machine Learning is Driving Next Generation of Sports Betting

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future.

Over the last 30 years, Chris Bevilacqua has established himself as a leader in the sports and media businesses, being at the forefront of two transformative eras in sports-media history. A sports-media pioneer, Bevilacqua created CSTV – the first ever 24-hour cable TV network dedicated to collegiate and amateur sports, which was later sold to CBS in 2006 (now the CBS Sports Network). Now Bevilacqua is taking on the next era of sports betting: micro-markets.

Bevilacqua, along with Joey Levy, have created Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity.

Simplebet has partnered with FanDuel to help power their PlayAction app, a real-time game where fans can make picks to predict plays and drives, while winning tokens every quarter of every game. “In an age where fans seek engaging at home experiences and community more than ever, our FTP product is expected to increase fan engagement and drive longer watch times,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet.

Follow Along for a New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Image

Latest

private credit
Alts Innovators: AllianceBernstein’s Brent Humphries and Marc Cooper on Private Credit
November 17, 2025

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…

Read More
micro internships
The Job Dating Model: How Micro Internships Build Talent, Enable Smarter Hiring, and Boost Campus Impact
November 17, 2025

Experiential learning is surging in relevance. Employers are finding it harder than ever to evaluate early-career talent, while students are graduating into a labor market where more than half—about 52%—end up in roles that don’t require their degree. That disconnect is prompting colleges to reimagine how they equip students for meaningful career entry. Meanwhile,…

Read More
Bouvet
Chasing Radio’s Rarest Signal: Meet Donato IK2EGL and the Bold Expedition to Earth’s Most Isolated Outpost
November 15, 2025

Few destinations stir the imagination of radio amateurs quite like Bouvet Island—a windswept, ice-covered outpost in the South Atlantic Ocean and one of the most remote places on Earth. Reaching it demands months of planning, rugged endurance, and a willingness to face conditions that few humans ever experience. For the dedicated team behind this expedition,…

Read More
Baker Tilly
Baker Tilly Bridges Cultures and Markets to Power U.S.–China Business Growth
November 14, 2025

Baker Tilly’s U.S.–based China practice supports Chinese enterprises operating in the United States as well as U.S. companies with Chinese-heritage leadership. Team members such as Beverly Bian, Terry Dickens, and Lucy Ni work with clients ranging from early-stage ventures to major multinational organizations navigating cross-border growth. The practice distinguishes itself through its bilingual capabilities…

Read More