Machine Learning is Driving Next Generation of Sports Betting

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future.

Over the last 30 years, Chris Bevilacqua has established himself as a leader in the sports and media businesses, being at the forefront of two transformative eras in sports-media history. A sports-media pioneer, Bevilacqua created CSTV – the first ever 24-hour cable TV network dedicated to collegiate and amateur sports, which was later sold to CBS in 2006 (now the CBS Sports Network). Now Bevilacqua is taking on the next era of sports betting: micro-markets.

Bevilacqua, along with Joey Levy, have created Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity.

Simplebet has partnered with FanDuel to help power their PlayAction app, a real-time game where fans can make picks to predict plays and drives, while winning tokens every quarter of every game. “In an age where fans seek engaging at home experiences and community more than ever, our FTP product is expected to increase fan engagement and drive longer watch times,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet.

Follow Along for a New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Image

Latest

modern AI architecture
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value
April 24, 2026

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Read More
farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More