Machine Learning is Driving Next Generation of Sports Betting

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future.

Over the last 30 years, Chris Bevilacqua has established himself as a leader in the sports and media businesses, being at the forefront of two transformative eras in sports-media history. A sports-media pioneer, Bevilacqua created CSTV – the first ever 24-hour cable TV network dedicated to collegiate and amateur sports, which was later sold to CBS in 2006 (now the CBS Sports Network). Now Bevilacqua is taking on the next era of sports betting: micro-markets.

Bevilacqua, along with Joey Levy, have created Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity.

Simplebet has partnered with FanDuel to help power their PlayAction app, a real-time game where fans can make picks to predict plays and drives, while winning tokens every quarter of every game. “In an age where fans seek engaging at home experiences and community more than ever, our FTP product is expected to increase fan engagement and drive longer watch times,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet.

Follow Along for a New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Image

Latest

data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More
Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More