Machine Learning is Driving Next Generation of Sports Betting

 

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future.

Over the last 30 years, Chris Bevilacqua has established himself as a leader in the sports and media businesses, being at the forefront of two transformative eras in sports-media history. A sports-media pioneer, Bevilacqua created CSTV – the first ever 24-hour cable TV network dedicated to collegiate and amateur sports, which was later sold to CBS in 2006 (now the CBS Sports Network). Now Bevilacqua is taking on the next era of sports betting: micro-markets.

Bevilacqua, along with Joey Levy, have created Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity.

Simplebet has partnered with FanDuel to help power their PlayAction app, a real-time game where fans can make picks to predict plays and drives, while winning tokens every quarter of every game. “In an age where fans seek engaging at home experiences and community more than ever, our FTP product is expected to increase fan engagement and drive longer watch times,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet.

Follow Along for a New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Image

Latest

Financial therapy
The Emotional Side of Money: Transforming Client Conversations with Financial Therapy
January 23, 2025

For years, financial advisors have focused on logic, strategy, and data to guide their clients. Yet, as the field of behavioral finance evolves, a key truth has emerged: managing money isn’t just about numbers—it’s deeply emotional. For most people, financial decisions are influenced by emotions — not logic. With this in mind, advisors are beginning…

Read More
partnerships
Securitas Technology: A Partnership that Delivers
January 23, 2025

In the complex arena of business, nothing is more valuable than the power of partnerships. And, when it comes to harmonizing strategy and execution, few tandems can surpass the alliance established between our company and Securitas Technology. More than Mere Satisfaction: Exceeding Expectations “We’ve had a great partnership with Securitas Technology. We really couldn’t…

Read More
securitas technology
Revolutionizing Campus Safety with Securitas Technology: A Case Study
January 23, 2025

The transformation of a campus security system is not an easy task. This kind of project demands more than just technical prowess; it requires a deep understanding of the institution’s culture, communication norms, and operational processes. This was the task at hand when Securitas Technology was hired to provide a modern, secure solution for…

Read More
embedded tech support
Embedded Tech Support: Enhancing On-Site Service Calls
January 22, 2025

Managing technology within a campus can be challenging. For resolving technical issues, taking corrective actions promptly is crucial to avoid major interruptions. Our embedded tech personnel can serve as the solution. In this article, we will explore the role of an embedded tech personnel on campus and how they can help streamline problem-solving processes….

Read More