Skip to content
‹ Back to IndustriesSports & Entertainment

MarketScale Mornings: Marty Turco’s Move from the Ice to the Boardroom

To retire before the age of 40 is a dream for many professionals. But for a professional athlete, working until then is a sign of lengthy career. By the time most athletes retire from their sport, they still have a lot of opportunity to pursue other professional paths off the ice, field or court….

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI in a free MarketScale workspace. Qualifying companies also get one professional video edit a month. No credit card.

Try it Free

To retire before the age of 40 is a dream for many professionals. But for a professional athlete, working until then is a sign of lengthy career. By the time most athletes retire from their sport, they still have a lot of opportunity to pursue other professional paths off the ice, field or court.

Today Marty Turco, the current President of the Dallas Stars Foundation and Special Assistant to the President, joined host Tyler Kern for this week’s episode of MarketScale Mornings.

Turco, a former NHL All-Star goaltender, spoke with Kern about the changing landscape of the business side of hockey, what it’s like to be a former athlete in a corporate role and the increasing importance of philanthropy in the league.

Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the latest trends, events and news in B2B.

For the latest thought leadership, news and event coverage across B2B, be sure to check out our industry pages.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0. No credit card. Company confirmation required.

More Sports & Entertainment Insights

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

NFL TV audiences rebound in Week 2 after a 13% Week 1 drop

Fox drew 27.2 million viewers for Cowboys-Commanders, and CBS posted its best Week 2 singleheader ever, up 29%. Nielsen recently made another series of measurement changes, so some of the year-over-year gain could be counting lift. Same-season comparisons are cleaner.

  • 01Nielsen recently implemented another series of measurement changes, so some share of year-over-year jumps, including CBS's 29% Week 2 gain, could come from the new counting method.
  • 02Dallas played in both of the season's two largest telecasts, 27.2 million and 25.7 million. In Week 3, the Cowboys face the Ravens in Rio de Janeiro in CBS's late-afternoon national window.

Sep 23, 2026

NHL still expects more clarity on Texas expansion by December

NHL still expects more clarity on Texas expansion by December

The NHL still expects to know more by December, commissioner Gary Bettman said. He said there is no rigid timetable or “magic date” for a decision.

  • 01Cost framing varies by source: Front Office Sports put Texas expansion at about $3.5B including a new arena, while Puck Prose’s CNBC recap cited a $2B-range expansion fee.
  • 02Bettman said expansion would require three-quarters of the Board of Governors to be comfortable with the deal, and he emphasized there’s still “a lot of work to do” and no “magic date” for a decision (Front Office Sports; Bleacher Report).

Sep 23, 2026

Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium

Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.

  • 01Sports Video Group said Apple went from four iPhone 17 Pro cameras at Fenway Park in 2025 to a plan for 14 iPhone 18 Pro units at Dodger Stadium in 2026, alongside operational needs like remote control, monitoring, shading and reliable ingest.
  • 02Sports Video Group said Apple planned iPhone placements in spots traditional rigs often avoid and that eight feeds would run over a dedicated T-Mobile Private 5G Network, describing the game as a demonstration of private 5G for in-venue live contribution.

Sep 21, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512