Welcome to the Show: Episode 3

While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience anywhere in the world. MarketScale followed the team during their week-long lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If you haven’t watched episode one and two, you can catch up on all the action right here.

Something that makes baseball unique is that it is one of the only team sports that does not have a clock. Every out is earned and gives a side a chance to fight back no matter the deficit. When running a baseball team however, the clock is among the most adversarial elements to deal with.

Opening Day

On opening day, the Savannah Bananas’ front office staff is running out of time. More than 4,000 fans stand outside the gates hours before first pitch. The supporters have high expectations not only for the team, but the entertainment production that has been promised to them. The Bananas welcome their in-state rival, the Macon Bacon, to Grayson Stadium for the first game of the 2018 season and energy at the park is high among spectators, players and staffers.

Before the game, Team Owner Jesse Cole must make sure every corner of 92-year-old Grayson Stadium is presentable and in working order. Electrical issues, a lack of signage and loose wiring are all evident throughout his preliminary walk-through of the park just hours before gates open.

The Challenges

The heat is on Cole and Director of Fun Tyler Gray, who are working together for the first time on a game day. Other workers are feeling the heat physically though, as temperatures push triple digits. The concession stand kitchens are even hotter.

While Cole and his staff are focused on providing a ‘fans first’ experience, Director of First Impressions Keke Coles is dealt the tough task of managing a team that cannot efficiently function in the heat. Before the first pitch is thrown, an ambulance is needed to assist a kitchen worker who has passed out because of the extraordinary temperatures in the kitchen.

Team president Jared Orton steps up to assist the shorthanded kitchen staff in order to meet the demand of an all-you-can-eat food line. The time to first pitch continues to dwindle, and Jesse must make sure the pre-game entertainment schedule goes as planned amidst the safety and logistical challenges.

Fan Excitement

When the game begins, the staff must continue with its game plan amidst the tumultuous circumstances. Fans have been promised free food and an entertaining show, which does not allow for stumbles from Cole and his crew. A lack of two-way radios only makes this a more difficult challenge.

Baseball conjures a feeling of leisure and relaxation among fans. A ballpark is a place to relax and enjoy summer evenings. For a baseball staff however, there is no time to waste. In a short summer season, the Savannah Bananas’ front office is in a constant race against the clock that does not stop at first pitch.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

mocktail movement
The Stats Say Alcohol Intake is Down, but the Demand for Flavor is Not. Can the Mocktail Movement Meet Consumer’s Alcohol-Free Needs?
February 4, 2023

The holiday months are filled with indulgent food and drink, spurring the “Dry January” event, which has become a movement many partake in with the dawning of the New Year. In 2021, NIelsonIQ found that 22 percent of U.S. consumers stated they were decreasing their alcohol intake, and non-alcoholic beverage sales were up 19 […]

Read More
Healthcare Cyberattacks
Healthcare Cyberattacks Grew in 2022
February 3, 2023

Concerning data from cybersecurity firm Check Point indicates an increase in cyberattacks on healthcare organizations by 74% in 2022 from the previous year. Healthcare is currently the third most attacked global industry (1,463 attacks per week) behind government/military (1,661 attacks per week) and education/research (2,314 attacks per week.) And in the United States, Healthcare […]

Read More
CES 2023 crowd attendance
Top Trends at CES 2023 from Bosch, John Deere, and More
February 3, 2023

Top notch technology and top notch attendance secured CES 2023 its gold medal; to put it simply, this year’s CES was a huge success. The world’s largest and most prominent consumer electronics and technology exhibition, CES served its usual role as a testing ground for ground-breaking innovations across multiple verticals. From 5G to Web3, and […]

Read More