NBC and Apple Partner for Olympic Coverage

With coverage of the 2018 PyeongChang Olympics beginning February 8th, NBC and Apple have announced a partnership to bring original content to Apple users for tracking up-to-the-minute coverage of the games for the next two weeks.
Located in the “For You” section of Apple News, feature videos, articles, infographics, and a selection of sources will bring users updates on events as they unfold. The feature will also incorporate a planner for viewers to figure out when specific events are scheduled, and lets users add events they want to watch to their calendars as well.
Users will also be able to view video from the games in the News app and have access to curated articles from various Apple News partners as well. The partnership also allows enthusiasts access to a real-time medal tracker to find results from events instantly, and the News widget on iPhone and iPad can be used to track results without having to launch the app.
Though Sports coverage has never been in Apple’s wheelhouse, the addition of a sports tab for Apple TV may have indicated the foundations for stepping into the Olympic Arena.
For full Olympic coverage, tune into NBC starting Thursday, Feb. 8th. Opening Ceremonies are set to air live through NBC’s app and website at 6 a.m. EST/3 a.m. PST, or the delayed broadcast at 8PM on your local NBC channel.

Follow us on social media for the latest updates in B2B!

Image

Latest

Marketplace Inclusion
How TEKsystems Uses Marketplace Inclusion to Drive Equitable AI Adoption
July 16, 2025

As organizations race to integrate AI into every corner of business, an equally urgent conversation is emerging: How do we ensure this adoption doesn’t widen existing equity gaps? AI is both a disruptive force and an opportunity engine, as recent data shows that AI adoption among HR professionals jumped to 72 percent in 2025, up…

Read More
storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Read More
hospitality career development
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk
July 16, 2025

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…

Read More
HR compliance
Seeing What Others Miss: The Art of Problem Solving in HR Compliance
July 16, 2025

In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Andrea Kilburn, the HR EEO and Affirmative Action Compliance Manager at EssilorLuxottica. Andrea has built her career on problem-solving, advocacy, and the power of precise thinking. Andrea shares her unique path from mortgage underwriting to HR compliance, and…

Read More