NBC and Apple Partner for Olympic Coverage

Thomas Riley
Feb 8, 2018
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With coverage of the 2018 PyeongChang Olympics beginning February 8th, NBC and Apple have announced a partnership to bring original content to Apple users for tracking up-to-the-minute coverage of the games for the next two weeks.
Located in the “For You” section of Apple News, feature videos, articles, infographics, and a selection of sources will bring users updates on events as they unfold. The feature will also incorporate a planner for viewers to figure out when specific events are scheduled, and lets users add events they want to watch to their calendars as well.
Users will also be able to view video from the games in the News app and have access to curated articles from various Apple News partners as well. The partnership also allows enthusiasts access to a real-time medal tracker to find results from events instantly, and the News widget on iPhone and iPad can be used to track results without having to launch the app.
Though Sports coverage has never been in Apple’s wheelhouse, the addition of a sports tab for Apple TV may have indicated the foundations for stepping into the Olympic Arena.
For full Olympic coverage, tune into NBC starting Thursday, Feb. 8th. Opening Ceremonies are set to air live through NBC’s app and website at 6 a.m. EST/3 a.m. PST, or the delayed broadcast at 8PM on your local NBC channel.

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