Skip to content
‹ Back to IndustriesSports & Entertainment

The Need For Connectivity In Stadiums

Going to a sport’s event is a tradition and necessary for hardcore sports fans but younger people are having a hard time to go to an actual stadium and stay through the entire game or going at all according to an article by Teena Maddox for tech republic.com. The internet has changed the way…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
The Need For Connectivity In Stadiums

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Going to a sport’s event is a tradition and necessary for hardcore sports fans but younger people are having a hard time to go to an actual stadium and stay through the entire game or going at all according to an article by Teena Maddox for tech republic. com. The internet has changed the way people communicate and people are on their phones more than ever before.

Sports teams realize technology is apart of peoples lives that they decided to incorporate and embrace it to lure younger people back into stadium seats after a lot of them leave due to low connectivity or a shortage of power for their phones. Integrating purchasing, social interaction etc. , through embedded free wi-fi, they figured this would be a way to get you to come, stay and join the communal nature of a game.

But this is not going to work, there is another reason why more younger people don’t attend games as much. Yes, millennials, including myself , are constantly on our phones but free wi-fi isn’t going to cut it. The sheer price of these games are what are turning us away.

I live in Dallas and the average price to a Dallas Cowboys game from 2017 was 248 dollars, and thats just a ticket. With live streams of games, why leave the house at all. Adding these features to connect to a younger audience will jack up the price overall and be counteractive to what they are trying to accomplish.

It’s a business, it’s important to appeal to younger generations, but they need figure out better way than this or they will stay home for good given the access to live coverage of games on the internet.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Sportico: NBA teams took in $13.7B of a $14.5B 2025-26

Sportico: NBA teams took in $13.7B of a $14.5B 2025-26

Sportico estimates the NBA made about $14.5 billion in 2025-26, with the 30 clubs taking in $13.7 billion, or $456 million apiece. Team revenue ranged from $895 million for Golden State to $339 million for Memphis, both after revenue sharing. National TV payouts rise about 7% a year on average. Local business—tickets, sponsorships and arena events—helps explain much of the gap between clubs.

  • 01Sportico estimates NBA teams’ combined revenue at $13.7B for 2025-26, versus $13.2B for MLB clubs in 2025.

Nov 14, 2026

Most of ATP's record $100 million in partnership money flows to tournaments

Most of ATP's record $100 million in partnership money flows to tournaments

The ATP's central partnership revenue rose 49% in 2026, topping $100 million for the first time. Most of it goes to tournaments. More than 70% pays for on-site rights and activation, so a tour-level deal works as a multi-event, multi-market package for brands.

  • 01When more than 70% of the money is paid out to tournaments, a central ATP deal is only as good as the events that carry it.
  • 02New sponsor categories are still opening in men's tennis: Julius Baer became the tour's first Official Wealth Management Partner, with activation at five tournaments on three continents starting in 2027.
  • 03The 2027 signal to watch is whether the targeted double-digit growth comes with more tournaments named in partner packages, or with assets that sit away from the venues, such as licensed product and player content.

Nov 14, 2026

Disney and Skydance weigh bids for French Ligue 1 TV rights

Disney and Skydance weigh bids for French Ligue 1 TV rights

Disney and Skydance are considering bids for Ligue 1's French domestic TV rights for 2027 to 2032, Bloomberg reported, citing people familiar with the situation. Bids are due Dec. 3. Bidders can acquire the full broadcast rights or take exclusive distribution of the league's own streaming service. How bids divide between those two routes could show what the market thinks each one is worth.

  • 01Bidders can choose between owning the full rights and taking exclusive distribution of the league-run service, so the bids will show what media companies think that service is worth to carry.

Nov 13, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512