Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

NHL’s Penguins Power Up Play with iPads

Watching video coverage from a game is one of the most powerful tools athletes and coaches have for improving a team’s level of play. It’s just that it hasn’t traditionally been done during the actual game—until now. Thanks to iPads on the bench, one NHL team—the Penguins—is seeing immediate results from immediate review. At the…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

Watching video coverage from a game is one of the most powerful tools athletes and coaches have for improving a team’s level of play. It’s just that it hasn’t traditionally been done during the actual game—until now. Thanks to iPads on the bench, one NHL team—the Penguins—is seeing immediate results from immediate review. At the 2017 Stanley Cup playoffs, the NHL made a deal with Apple to deliver video and data to the bench on a tablet using a system called iBench, which is powered by a company called XOS Digital. The NHL is in charge of maintaining the game-time connectivity and consistency of the signal.

Penguins head coach Mike Sullivan immediately embraced the new technology, understanding intuitively that it would give his team a competitive advantage if they became good at using it—and a disadvantage if they didn’t. As a result, all the staff and players put in the time to figure out how their new tool could be used to its fullest potential.

The iPads at the Penguins’ bench operate just like DVRs. Coaches and players can move the game video forward 10 seconds, forward five seconds, whatever. They can also fast forward, or change the video to slow motion. Though there is a 5-10 second delay, it’s not a problem. The iPad works well for the team, because they can quickly navigate their play coverage using the Apple toolset.

Most players grew up using the iPad technology, so integrating tablets into performance review on the ice is very natural. The team currently has three iPads on the bench, but player demand dictates that number is likely to rise very soon.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream and ScorePlay pipe live sports feeds into the media library

Telestream Vantage's integration with ScorePlay enhances their media platform by converting live sports feeds into searchable clips more efficiently. This advancement aids in better monitoring and use of metadata. The collaboration sets a new standard in the sports-entertainment industry.

  • 01Telestream Vantage now feeds live sports into ScorePlay's media library, improving clip searchability.
  • 02The integration enhances metadata monitoring.
  • 03This collaboration elevates standards in sports-entertainment media processing.

Aug 28, 2026

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

DAZN becomes a new way to buy Monumental+ in Washington’s live sports market

DAZN has entered a multiyear agreement to sell Monumental+ content, transforming its platform into a local distribution network in Washington's live sports market. This partnership leverages the capabilities of ViewLift for content distribution. The deal signifies a strategic shift in how sports content is delivered to local audiences.

  • 01DAZN is now a platform for distributing Monumental+ content in Washington.
  • 02The partnership with DAZN is powered by ViewLift's technology.
  • 03This marks a strategic change in sports content distribution for local rights holders.

Aug 28, 2026

ESPN’s Little League uses 60 cameras for alt-casts and HDR

ESPN’s Little League uses 60 cameras for alt-casts and HDR

ESPN enhanced its Little League coverage by utilizing 60 cameras, introducing alternative broadcasts and high dynamic range (HDR). RailCam made a return and 4DReplay provided quick rendering capabilities. An alumni alternate broadcast was also added in Williamsport.

  • 01ESPN used 60 cameras for its Little League coverage.
  • 024DReplay delivers renders in less than five seconds.
  • 03An alumni alternative broadcast was introduced in Williamsport.

Aug 28, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512