Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future.

A New Era of Security

Throughout the various era’s of sports, key events have changed how we walk through the gates of our favorite ballpark. Security was increased following the events of September 11th and COVID-19 looks like it could potentially have a similar impact on how we enter stadiums. Instead of a metal detector or simple bag check, venues now have to look at implementing thermal imaging technology to track each guest before sports can resume safely with fans in attendance.

James Hayes of Guidepost Solutions has worked with the Atlanta Braves, Notre Dame, and the Dallas Cowboys to help enhance their security management and now they are helping guide franchises in what types of screenings must occur as well as how stadiums can operate in order to reopen while maximizing safety.

Sustaining the Future

As stadiums have gotten larger and grander, there has been a bigger emphasis in how to minimize the environmental impact on the local ecosystem.

As sports implement a plan to resume play this summer and fall, what will the new sustainability in sports look like?

I spoke with Kristen Fulmer of Recipric on how her firm is currently fielding research for their Sustainable Reopening and Operational Resiliency Strategy to effectively guide professional sports organizations on re-opening facilities not only safely but sustainably after COVD19.

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