Redesigning Entertainment Venues for the Future

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future.

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Not Designed For This

When an architect sits down to design the next great stadium, they are thinking of how to unite the athletes with the fans. It is not an accident that teams are named after cities and regions, and the very idea of going to a game is a communal experience and a way to feel closer with the people who bleed your team’s colors. Successful stadium design highlights this togetherness.

As we pull out of the COVID-19 quarantine, mass gatherings have a different connotation. A stadium that was designed for mobility and ease of navigating now poses a potential threat. Tyler Kern sat down with Matthew Birchall of Buro Happold to discuss how they are running people-flow modeling to help balance new occupancy needs with business imperatives.

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