Reducing the Footprint of Sports

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Earlier this summer we spoke to the founder of Recipric, Kristen Fulmer, on what will the new sustainability in sports look like as sports implemented a plan to resume play this summer and fall.

As you can imagine, policies and advancements have moved at a breakneck pace since then and we wanted to catch up with her and see what is being implemented. Fulmer reminded us that “success” in sustainability looks vastly different across sports and on the global stage. The most important aspect of developing a sustainability strategy is having the mission resonate with the fans of the organization, without support from the base the teams serve it will always be hard to lift the strategy off the ground.

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