Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Robotics is the Next Wave of Automation Systems for Stadiums and Arenas

September 23, 2062, is still forty years away, but it’s an important historical date. One hundred years before, on September 23, 1962, the Jetsons premiered on ABC television. The Jetsons imagined a world one hundred years into the future, a time with flying cars and robot servants. How closely the future will resemble the ideas…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Tod Caflisch ·
Share

Key takeaways

01

September 23, 2062, is still forty years away, but it’s an important historical date.

02

One hundred years before, on September 23, 1962, the Jetsons premiered on ABC television.

03

The Jetsons imagined a world one hundred years into the future, a time with flying cars and robot servants.

September 23, 2062, is still forty years away, but it’s an important historical date. One hundred years before, on September 23, 1962, the Jetsons premiered on ABC television. The Jetsons imagined a world one hundred years into the future, a time with flying cars and robot servants. How closely the future will resemble the ideas of the early 60s is still a wait and see, but some of the innovations that existed in the imaginations of Jetsons writers are taking place today.

Sports arenas and venues are not unfamiliar with using automation systems technology to reduce concession lines and get fans back in their seats faster. But are robotic servers the next evolutionary step? TechFoundry LLC Consultant Tod Caflisch says the staffing shortages and the need to cut costs seen in retail and other consumer-facing industries affect sports and entertainment, too, leading to the exploration of robotics and other automated systems to reduce the burden.

“There’s a platform called TendedBar that’s already been successfully used in a number of arenas and events,” Caflisch says. “Basically, it’s a contactless point of sale device for cocktails and mixed drinks.” An App utilizing facial recognition and biometrics verifies age and allows for order and payment. There is also an automated bartender robot called BRILLO, who can mix drinks and make small talk.

Another example of robot automation transforming the restaurant industry that could also make an impact in sports venues is Flippy. Flippy is a robot hamburger flipper and the world’s first autonomous robotic kitchen assistant. Developed by Miso Robotics, an AI and robotics startup focused on the restaurant industry, Flippy is a machine-learning robot that helps chefs with food prep, grilling, frying, and final assembly in commercial kitchens. Flippy 2 launched earlier this summer, and Sippy, the world’s first POS-integrated beverage dispenser and sealer, is poised to launch before the end of 2022.

But how close is the world coming to an actual house-optimized robot, like Rosie the Robot from the Jetsons? Closer than one might imagine. Elon Musk is nearing completion of a prototype for the first functioning humanoid robot, which could debut as early as the end of this coming September. No matter the form these innovations take, they are starting to pop up around stadiums. Caflisch says, “Check it out. The next time you go out to the arena or stadium for a game or a concert, and see, because I think you’re going to be catching more of that.”

About the author

Tod Caflisch
Tod CaflischSmart Solutions SME

Unique combination of technical and sports business management skills. Visionary with passion for out of the box solutions to complex challenges. Experienced, self-starter with focus on corporate goals and core values. Progressive professional sports IT leader experienced in developing and leading high impact teams through vision, passion and establishment of collaborative working relationships. Successful conceptualizer, driven by challenges. Innovative and decisive with expertise in identifying and capitalizing on cost effective opportunities for continuous improvement.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

AI startups are proving they can build real businesses, and Forbes' 2026 lists show exactly where the money is going

AI startups are proving they can build real businesses, and Forbes' 2026 lists show exactly where the money is going

Forbes' 2026 AI rankings highlight how AI startups are effectively building substantial businesses. These rankings reveal the concentration of enterprise AI investments, ranging from startups with $30 billion in revenue run rates to those valued under $1 billion.

  • 01AI startups are achieving up to $30 billion in revenue run rates.
  • 02The Forbes 2026 rankings identify where enterprise AI investments are focusing.
  • 03AI unicorns valued under $1 billion are also emerging.

Aug 4, 2026

QCi splits its CRO role in two, hiring Susan Hunt to lead revenue as Pouya Dianat moves to a new chief product officer seat

QCi splits its CRO role in two, hiring Susan Hunt to lead revenue as Pouya Dianat moves to a new chief product officer seat

Quantum Computing Inc. has restructured its executive team by appointing Susan Hunt as the Chief Revenue Officer and creating a Chief Product Officer role for Pouya Dianat. This move separates the responsibilities of commercial execution and product strategy.

  • 01Quantum Computing Inc. has appointed Susan Hunt as Chief Revenue Officer to lead revenue generation.
  • 02The company created a new Chief Product Officer position for Pouya Dianat to focus on product strategy.
  • 03This organizational change reflects a strategic separation of commercial and product development responsibilities.

Aug 4, 2026

QCi splits its CRO role in two, hiring Susan Hunt to run revenue as Pouya Dianat moves to a new chief product officer seat

QCi splits its CRO role in two, hiring Susan Hunt to run revenue as Pouya Dianat moves to a new chief product officer seat

Quantum Computing Inc. has appointed Susan Hunt as Chief Revenue Officer and Pouya Dianat as Chief Product Officer. This organizational change reflects a strategic focus on distinguishing sales from product development to enhance operational effectiveness.

  • 01Quantum Computing Inc. has separated its CRO role into two positions: Chief Revenue Officer and Chief Product Officer.
  • 02Susan Hunt will focus on driving revenue as the newly appointed Chief Revenue Officer.
  • 03Pouya Dianat will lead product development and innovation as the Chief Product Officer.

Aug 3, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Tod Caflisch
Tod Caflisch

Smart Solutions SME

Unique combination of technical and sports business management skills. Visionary with passion for out of the box solutions to complex challenges. Experienced, self-starter with focus on corporate goals and core values. Progressive professional sports IT leader experienced in developing and leading high impact teams through vision, passion and establishment of collaborative working relationships. Successful conceptualizer, driven by challenges. Innovative and decisive with expertise in identifying and capitalizing on cost effective opportunities for continuous improvement.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512