Go Back

Sports Business Expert and Director of the Sports Business Program at Washington University in St. Louis, Dr. Patrick Rishe, provides insight on the behind-the-scenes that keeps sports running and thriving, covering topics ranging from ticketing to corporate partnerships. Ready for some suite talk?

MarketScale

Sports & Entertainment
Suite Talk: The Business Behind Sports

Sports Betting and TV Ratings for Super Bowl LVII

Patrick Rishe
February 11, 2023
Patrick Rishe
sports betting
Suite Talk
Super Bowl
+more

What is the relationship between sports betting and TV ratings? The Super Bowl is the largest television and sports event of the year, but it’s also the biggest sports betting event too.

Betting on this weekend’s Super Bowl matchup between the Philadelphia Eagles and the Kansas City Chiefs, according to the American Gaming Association, is projected to hit a record $16 billion. That puts the gambling industry in Fortune 100 territory, all for one football game.

Thirty States have legalized sports betting, which could be one reason for the uptick. Estimates put more than 50 million people placing bets on this year’s Super Bowl and based on the correlation between sports betting and TV ratings, this year is predicted to bring in a lot of attention. Care to wager how many will tune in to see if they’re winners? The money’s on viewers and lots of them.

For Sunday’s upcoming Super Bowl LVII, “Suite Talk: The Business Behind Sports” host Patrick Rishe talks about the relationship between record betting and the potential for a Super Bowl
ratings bonanza during this year’s game.

Article by James Kent

Recent Episodes

AP poll
View episode

College Football’s AP Poll: Should Voter Rights Be Revoked?

The early weeks of college football are once again putting the AP poll under a microscope, with a controversial ballot sparking debate over voter accountability and the disconnect between initial rankings and on-field performance. At the same time, financial pressures are reshaping both college and pro football, from coaching buyouts to roster strain created by…

sports agent
View episode

Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

england veteran series
View episode

Honoring Service Through Sport: The New England Veteran Series

The New England PGA REACH Foundation is opening new doors for veterans with its inspiring New England Veteran Series. Designed exclusively for those who have served, this golf tour offers competitive opportunities at premier courses across New England, blending the spirit of service with the love of the game. Veterans will not only sharpen their…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert