Super Bowl LVII Ad Spots Sold Out. Why Did It Take So Long This Year?

Patrick Rishe, Host of “Suite Talk: The Business Behind Sports“, takes a look at the 2023 Super Bowl LVII Ad trends.

An uncertain economy is one of the biggest factors as to why it took companies so long to buy out the ad spaces for this year’s Super Bowl. Not to mention we have seen nothing but a rise in ad prices for the Super Bowl over the years. Dr. Rishe gives his quick take on these topics and more, that are affecting the Super Bowl LVII Ad market this year.

“The collapse of cryptocurrency, e.g., FTX, who has already stricken their sponsorship with other sports entities, were supposed to have a 60second commercial in the super bowl, which is gone; secondly, supply chain issues still plague the economy and companies meant to advertise couldn’t advertise their products because the products and new product lines are not ready; thirdly, the general uncertainty over where the economy is headed and when the recession is going to happen,” Rishe said.

Patrick Rishe is the Director of the Sports Business Program at Washington University in St. Louis and the Founder and CEO of Sportsimpacts. His company, Sportsimpacts, founded in 2000, has conducted over 80 economic impact studies for various sporting events and projects and numerous other professional, collegiate, and amateur events.

Recent Episodes

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

The New England PGA REACH Foundation is opening new doors for veterans with its inspiring New England Veteran Series. Designed exclusively for those who have served, this golf tour offers competitive opportunities at premier courses across New England, blending the spirit of service with the love of the game. Veterans will not only sharpen their…

Across college and professional sports, a new kind of competition is unfolding—one not fought on the field but in the locker rooms. As schools and teams battle for recruits, retain talent, and elevate their brand, investments in next-level athletic facilities have reached unprecedented levels. In fact, some Division I programs are now allocating millions…