The Good and the Bad from the 2022 World Series TV Ratings

The Gist:

The television ratings for Fox’s broadcast of the 2022 World Series weren’t pretty. The 6-game series between the Houston Astros and Philadelphia Phillies averaged 11.78 million viewers on Fox, the second-lowest total in the modern era.

However…

It’s not all bad news for Fox. Front Office Sports reported that the network saw an uptick across all of its social media channels as it leaned into short-form video content. This provided fans with a way to feel closer to the game and players. The results of this experience have to be encouraging for people looking for a silver lining amidst baseball’s declining popularity in recent seasons.

  • Instagram: Up 120% in total video views.
  • TikTok: Up 110% in total video views.
  • YouTube: Up 67% in total video views.
  • Facebook: Up 81% in total engagements.

Final Thoughts:

As baseball continues to evolve its rules and tries to appeal more to the modern fan, it’s important that the sports finds ways to engage with its fans. While the TV numbers don’t look great, there are other mitigating factors that could have played into the ratings decline:

  • Houston Astros fatigue – the team has appeared in four of the last 6 editions of the World Series
  • Marquee college football matchups like Tennessee vs. Georgia and LSU vs. Alabama
  • The lack of a winner-take-all Game 7

Whether or not Fox’s social-first strategy pays off or not in the long run remains to be seen. However, taking the game to the places where the next generation of fans already live is the first step in helping baseball retain and grow its cultural relevance.

Follow us on social media for the latest updates in B2B!

Image

Latest

innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More