The Good and the Bad from the 2022 World Series TV Ratings

The Gist:

The television ratings for Fox’s broadcast of the 2022 World Series weren’t pretty. The 6-game series between the Houston Astros and Philadelphia Phillies averaged 11.78 million viewers on Fox, the second-lowest total in the modern era.


It’s not all bad news for Fox. Front Office Sports reported that the network saw an uptick across all of its social media channels as it leaned into short-form video content. This provided fans with a way to feel closer to the game and players. The results of this experience have to be encouraging for people looking for a silver lining amidst baseball’s declining popularity in recent seasons.

  • Instagram: Up 120% in total video views.
  • TikTok: Up 110% in total video views.
  • YouTube: Up 67% in total video views.
  • Facebook: Up 81% in total engagements.

Final Thoughts:

As baseball continues to evolve its rules and tries to appeal more to the modern fan, it’s important that the sports finds ways to engage with its fans. While the TV numbers don’t look great, there are other mitigating factors that could have played into the ratings decline:

  • Houston Astros fatigue – the team has appeared in four of the last 6 editions of the World Series
  • Marquee college football matchups like Tennessee vs. Georgia and LSU vs. Alabama
  • The lack of a winner-take-all Game 7

Whether or not Fox’s social-first strategy pays off or not in the long run remains to be seen. However, taking the game to the places where the next generation of fans already live is the first step in helping baseball retain and grow its cultural relevance.

Follow us on social media for the latest updates in B2B!


Rugged Edge Computing
Rugged Edge Computing for Tough Environments Follows Shift Away from the Cloud
March 31, 2023

At ISC West 2023, Premio showcases how Rugged Edge Computing can easily stand up to the toughest industrial workloads in the harshest environments without missing a beat. Many trends are shaping the modern security market with a strong focus on rugged hardware such as smart sensors. There is a shift away from the cloud […]

Read More
DTC brands
DTC Brands Struggle to Adapt With 2023 Consumers: Brand Trust and Flexibility is Necessary
March 31, 2023

Selling directly to the consumer buying your products can be incredibly profitable for a business, so why don’t all businesses sell directly to consumers? The simple answer is that there are many risks and challenges that come with running a direct-to-consumer (DTC) business, and the risks do not always pay off. The success […]

Read More
Voice AI
Voice AI: Changing the Sound of Restaurants and Transforming the Ordering Experience
March 31, 2023

Takeout and delivery are as much the fabric of restaurants today as a room full of diners. During the pandemic, many restaurants may not have made it out the other side without takeout and delivery services. Still, staffing shortages are a significant issue for most restaurants after the pandemic. Finding the balance between handling orders […]

Read More