Why Coaches are Trading Sensors for Video & AI

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

 

With athletes just wrapping up the Olympic trials in Eugene, Oregon, and team places firmly cemented to compete in Tokyo, it is an excellent time to look at how athletes gain a competitive edge.

On this episode of Salary Capped, Host Tyler Kern talked with Jonathan Lee, Director of Sports Performance Technology, Olympic Technology Group at Intel Corp. He gave insights into how athletes get ahead of their competition with Intel’s 3D Athletic Training (3DAT).

“3DAT is a technology that we developed at Intel that allows the use of standard video and standard video cameras to capture the form and motion of athletes,” Lee said. “We use AI and computer vision to detect different points on the body, and we can reconstruct a 3D skeleton of the athletes.”

They do this without special suits or markers, so athletes are unburdened from wearing sensors or deviating from their regular training program. Using the 3D information, they can extract information about mechanics and how they perform and move.

“3DAT is a technology that we developed at Intel that allows the use of standard video and standard video cameras to capture the form and motion of athletes.” – Jonathan Lee

Elsewhere, athletes are using wearables to gain a competitive edge. An example of this would be the use of continuous glucose monitors in athletes to improve metabolic performance. Another example would be a pack an athlete wears to track movement during a soccer match. But, the folks at Intel wanted to track an athlete’s natural movement during a game or practice to gain performance insights.

“The wearables and sensors that exist now, they say where a player or athlete is now, so almost like you’re tracking a dot,” Lee said. “As opposed to us, we’re tracking how they move. When you get in that space, usually that kind of analysis is done with many sensors or in a lab.”

Listen to Previous Episodes of Salary Capped Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More
Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More