Why Coaches are Trading Sensors for Video & AI

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

 

With athletes just wrapping up the Olympic trials in Eugene, Oregon, and team places firmly cemented to compete in Tokyo, it is an excellent time to look at how athletes gain a competitive edge.

On this episode of Salary Capped, Host Tyler Kern talked with Jonathan Lee, Director of Sports Performance Technology, Olympic Technology Group at Intel Corp. He gave insights into how athletes get ahead of their competition with Intel’s 3D Athletic Training (3DAT).

“3DAT is a technology that we developed at Intel that allows the use of standard video and standard video cameras to capture the form and motion of athletes,” Lee said. “We use AI and computer vision to detect different points on the body, and we can reconstruct a 3D skeleton of the athletes.”

They do this without special suits or markers, so athletes are unburdened from wearing sensors or deviating from their regular training program. Using the 3D information, they can extract information about mechanics and how they perform and move.

“3DAT is a technology that we developed at Intel that allows the use of standard video and standard video cameras to capture the form and motion of athletes.” – Jonathan Lee

Elsewhere, athletes are using wearables to gain a competitive edge. An example of this would be the use of continuous glucose monitors in athletes to improve metabolic performance. Another example would be a pack an athlete wears to track movement during a soccer match. But, the folks at Intel wanted to track an athlete’s natural movement during a game or practice to gain performance insights.

“The wearables and sensors that exist now, they say where a player or athlete is now, so almost like you’re tracking a dot,” Lee said. “As opposed to us, we’re tracking how they move. When you get in that space, usually that kind of analysis is done with many sensors or in a lab.”

Listen to Previous Episodes of Salary Capped Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Advancing Global Competency Frameworks for the Nursing Profession - Live from ICN
Advancing Global Competency Frameworks for the Nursing Profession – Live from ICN
June 13, 2025

In this special episode recorded at the 2025 International Council of Nurses Congress in Helsinki, host Lea Sims sits down with Professor Sylvia Fung, President of the Hong Kong Academy of Nursing & Midwifery, and Professor Ying Zhou of Guangzhou Huashang College. Together, they discuss how the nursing profession is evolving in Asia and the…

Read More
grain storage
Revolutionizing Grain Storage: A Peek into MKC and Producer Ag’s Innovative Facilities
June 12, 2025

Embrace the future of grain storage as Jon Brown, Director of Facilities for MKC Properties and Producer Ag, guides you through their state-of-the-art, automation-driven facilities. Discover how they truly set industry standards for efficiency in loading, unloading, and handling grain. What You’ll Learn — The Evolution of MKC and Producer Ag’s Grain Facilities —…

Read More
Advancing Rehabilitative Care Through Global Practice Standards and Credentialing | Andrea Christie and Karlene Miller | EP#2 - Live from ICN
Advancing Rehabilitative Care Through Global Practice Standards and Credentialing – Live from ICN
June 12, 2025

Broadcasting from the 2025 International Council of Nurses Congress in Helsinki, host Lea Sims welcomes two inspiring Jamaican nurses—Andrea Christie, MSc, BSN, ENLAC, RM, RN, JP, and Karlene Miller, RN—to discuss the vital but often overlooked specialty of rehabilitative nursing. With decades of combined experience in rehabilitation and midwifery, both guests offer an impassioned…

Read More
career resilience
Asking Questions Works: Career Resilience, Mentorship, and Real Growth in Real Estate and Beyond
June 11, 2025

In this inspiring episode of PQ: Conversations That Build Equity, host Jason Winningham sits down with Rosanna Hudson—affectionately known as “RoRo”—to explore how career resilience fuels the development of professional equity through trust, adaptability, and the courage to ask better questions. Rosanna is a seasoned real estate broker licensed in both Texas and California,…

Read More