Why Coaches are Trading Sensors for Video & AI

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

 

With athletes just wrapping up the Olympic trials in Eugene, Oregon, and team places firmly cemented to compete in Tokyo, it is an excellent time to look at how athletes gain a competitive edge.

On this episode of Salary Capped, Host Tyler Kern talked with Jonathan Lee, Director of Sports Performance Technology, Olympic Technology Group at Intel Corp. He gave insights into how athletes get ahead of their competition with Intel’s 3D Athletic Training (3DAT).

“3DAT is a technology that we developed at Intel that allows the use of standard video and standard video cameras to capture the form and motion of athletes,” Lee said. “We use AI and computer vision to detect different points on the body, and we can reconstruct a 3D skeleton of the athletes.”

They do this without special suits or markers, so athletes are unburdened from wearing sensors or deviating from their regular training program. Using the 3D information, they can extract information about mechanics and how they perform and move.

“3DAT is a technology that we developed at Intel that allows the use of standard video and standard video cameras to capture the form and motion of athletes.” – Jonathan Lee

Elsewhere, athletes are using wearables to gain a competitive edge. An example of this would be the use of continuous glucose monitors in athletes to improve metabolic performance. Another example would be a pack an athlete wears to track movement during a soccer match. But, the folks at Intel wanted to track an athlete’s natural movement during a game or practice to gain performance insights.

“The wearables and sensors that exist now, they say where a player or athlete is now, so almost like you’re tracking a dot,” Lee said. “As opposed to us, we’re tracking how they move. When you get in that space, usually that kind of analysis is done with many sensors or in a lab.”

Listen to Previous Episodes of Salary Capped Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More
empathy
Why Empathy Matters in Today’s Workplace and How It Builds Better Teams
November 25, 2025

Empathy has become a business competency, not a soft nice-to-have. With hybrid teams, rapid AI adoption, and a workforce increasingly vocal about identity and inclusion, companies are being pushed to rethink what effective leadership looks like right now. Research and workplace trend reports consistently show that employees who feel seen and supported are more…

Read More
pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More