Sports’ All-Time MVP: Music, with Karina Anglada of the Golden State Warriors and Matthew Gutknecht of APM Music

 


In visual media, often times we focus on just that: the visual. But we can forget one of the most, if not the most important piece of visual media, and that’s sound. The power music and sound design has over the tone, feeling and effect of a video can’t be understated, and nowhere is this more important than the sports world. On today’s podcast, Karina Anglada (Video Editor and Producer for the Golden State Warriors) and Matthew Gutknecht (Senior Account Director of Sports Entertainment for APM Music) discussed the intersection of sports and music, how teams use varying genres and styles to not only sell their videos but for their branding, and how the emergence of digital media platforms is changing the way music and sports collaborate. We also get to hear each of their favorite videos with APM songs, and how customized and authentic sound helped create a perfect immersive experience.

For the latest news, videos, and podcasts in the Sports and Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMS
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Read More
workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

Read More
belief
Learning Out Loud with Belief, Courage, and the Power of Yes
July 30, 2025

In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…

Read More
professional advancement
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
July 29, 2025

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Read More