Season 1
In the age of technology, consumer needs have continued to increase; the restaurant industry is revolutionizing to keep up. Quick serve restaurants, or QSR’s, are among the first to implement strategies with the consumer in mind. With over 60% of the global population internet accessible, the mobile generation is accustomed to instantaneous and interactive experiences….
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Architecture & Design
Designing for Noise: Building Quieter Healthcare Facilities
The timeless movie classic, “One Flew Over the Cuckoo’s Nest,” is set in the early 1960s. The grim psychological hospital is depicted with blank, white walls, hard and uninviting furniture, and barred windows to prevent the residents from escaping. Despite taking place almost 60 years ago, it sometimes seems like the hospital’s depiction doesn’t land…
Articles
And Back to the Edge: Why Edge Computing is Gaining Ground on the Cloud
It wasn’t so long ago that cloud computing was the trending topic as the growth of the wireless industry and new technology implementations led to rapid migration from on-premises data centers to cloud servers. According to a Gartner Forecast study, over a third of organizations consider cloud computing as one of their top three investment…
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Marketing AI Adoption in B2B Enterprises
Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…
The Framework Series Advantage: Actionable Frameworks Drive Business Success
Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…