Articles by tag: Zeta Global

How Should Brands Look to Grow Their Customer Base?

During times of economic downturn, it makes sense that business owners would want to put a little extra money aside for a rainy day or find new room in their budget to help retain their staff. One of the easiest expenses for many businesses to slash is marketing. While companies won’t come to a…

Sterile Compounding and Contamination Control with Abby Roth

March 11, 2025

In this episode of Exceeding Your Benchmark, host Michelle Dawn Mooney speaks with Abby Roth, founder of Pure Microbiology, about sterile compounding and contamination control. Abby shares her expertise in microbiology, sterile environments, and best practices in pharmaceutical compounding. The conversation begins with a distinction between traditional drug manufacturing and sterile compounding, highlighting the…

Convenient Online Hearing Test from HearUSA Enhances Your Hearing Health Journey

March 11, 2025

Struggling to hear conversations could be more prevalent than you think. As a leader in hearing care, HearUSA offers an easy solution that you can manage from the comfort of your home: the HearUSA Online Hearing Test. Experience the Simplicity This quick, free, and convenient online test is designed to examine your hearing in…

Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

March 7, 2025

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

Through the Storm with USMC Captain, Professional Boxer, and TrailBlazer, Stephanie Simon