Thought Leadership- Micromobility
Tony emphasizes Segway’s role as an innovator in the micro-mobility space and their commitment to product innovation. People are consistently excited about Segway’s products due to the company’s focus on bringing smarter, more reliable, and enjoyable riding experiences to their customers. Highlighted is Segway’s core values and vision, which revolve around continuous product innovation….
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Thought Leadership- Micromobility
Innovating Boundaries: How Segway Leads with Technology, User Experience, and Global Support
Tony highlights the factors that distinguish Segway from competitors in the micro-mobility industry. He emphasizes their continuous drive to push the boundaries of technology and product performance, showcasing their commitment to innovation. Additionally, Segway places a strong focus on enhancing the end user experience and ensuring a smooth experience for operators. They mention an…
Thought Leadership- Micromobility
Decoding the Divide: Exploring the Distinctions Between Commercial and Retail Scooters in Micro-Mobility
Tony discusses the key differences between commercial scooters and retail scooters in the micro-mobility industry. Commercial scooters are generally larger and more durable, designed to withstand the rigors of street use and potential abuse. On the other hand, retail scooters are lighter, easier to handle, and intended for personal use. He also mentions that…
Thought Leadership- Micromobility
Unveiling the Realities: The Challenges and Misconceptions of Starting a Scooter Share Business
A common misunderstanding in the micro-mobility industry: the belief that starting a scooter share business is easy and immediately profitable. Sarah emphasizes that this is not the case and highlights the challenges faced by smaller operators. While smaller operators can be profitable, achieving success in this industry requires extensive research, planning, strategy, creativity, and…
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The Framework Series Advantage: The RED Marketing Edge Every Brand Needs
Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…
The Framework Series Advantage: Strengthening Teams with Conversational Capacity
Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…
DisruptED in the D with Chris Dargin Part 2
As the tech industry continues to reshape the globe and offer up unprecedented opportunities for innovation, entrepreneurship, and workforce disruption, it has also allowed some big towns the ability to see benefits. With Detroit rebuilding itself from economic downturns and industrial decline, the city is seeing a rise in tech-driven initiatives aimed at fostering…
