Thought Leadership – Rogue Marketing
Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…
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Business Services
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…
Business Services
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…
Business Services
The Performance Coaching Blueprint for Businesses: Prepare for the Spotlight and Thrive
When the spotlight hits, preparation makes the difference. Whether it’s an aspiring Broadway performer or a business leader preparing for a high-stakes meeting, success hinges on readiness and self-awareness. Performance coaching, common in sports and entertainment, is gaining momentum in the business world as companies realize the value of deliberate preparation. Research indicates that…
Business Services
The Performance Coaching Blueprint for Businesses: Mastering PR Strategies for High-Stakes Communication
The modern business environment demands agility and confidence, particularly when communicating with stakeholders, customers, or the media. Public Relations (PR) plays a pivotal role in shaping these communications, ensuring that companies craft messages that resonate and build trust. As companies navigate challenges such as economic shifts and growing public scrutiny, the ability to respond…
Business Services
The Performance Coaching Blueprint for Businesses: Outline Your Message, Achieve Results
Too many business leaders approach pitches, presentations, and content creation without a structured plan. They jump straight into speaking or writing, believing they can “wing it” effectively. The result? Messages that lack clarity, consume more time than necessary and often fail to make a strong impact. A study published on ResearchGate found that structured…
Rogue Marketing
The Performance Coaching Blueprint for Businesses: Unlocking the Value of Authenticity to Build Trust
Authenticity has become a cornerstone of modern consumer preferences. The value of authenticity is reflected in ESW’s 2024 Global Voices Survey, which found that 70% of shoppers will only support brands they perceive as authentic, while 64% are willing to pay more for their products. As consumer expectations evolve, businesses must prioritize genuine engagement…
Latest
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…
Overcoming Behavioral Health Challenges: Iris Telehealth’s Technology-Driven Approach
Behavioral health challenges have intensified nationwide, with wait times for care stretching months and access in rural areas remaining inadequate. Telehealth innovations are emerging as a crucial bridge to close these gaps, particularly in behavioral health. The stakes are high and according to the 2023 National Survey on Drug Use and Health (NSDUH), 22.8%…
Universal Health Coverage: A Catalyst for Global Change
In a recent episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing & Communications Officer at CGFNS International Inc., welcomed Dr. Pam Cipriano, President of the International Council of Nurses (ICN), to discuss the transformative impact of nursing on global health. With over 45 years of nursing experience, Dr. Cipriano…
