Thought Leadership – Rogue Marketing
Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…
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The Framework Series – Episode 4: RED Marketing
Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…
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The Framework Series – Episode 3: Conversational Clarity
Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…
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The Framework Series – Episode 2: VTO
Entrepreneurs often struggle with scaling their businesses while maintaining clarity and efficiency. The Entrepreneurial Operating System (EOS), introduced by Gino Wickman in Traction, has gained traction since 2020 for helping leadership teams streamline operations, boost accountability, and achieve sustainable growth. Research shows that businesses with structured operational frameworks outperform their peers in revenue growth…
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The Framework Series – Episode 1 Actionable Frameworks
Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…
Business Services
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…
Business Services
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…
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Grow Your Own Talent: How McDonald’s and Skilltrade Are Building a Culture of Lifelong Learning
The world of work is changing faster than ever. Automation is reshaping jobs, new technologies are rewriting what “qualified” means, and a new generation of workers is redefining what they expect from employers. From fast food to healthcare, companies are realizing they can’t just hire talent — they have to build it. They’re starting to…
The Tesla Test: How AI is Changing How We Search Video
In this episode of Secured, Mike Monsive sits down once again with Idan Koren, EVP of Marketing at Verkada, to discuss how artificial intelligence is transforming the landscape of physical security, operational efficiency, and the broader business of technology. The conversation begins with Verkada’s groundbreaking integration of natural language search in video surveillance —…
Finding the North Star for Adult Learning: How UTI Is Redefining Workforce Education for Today’s Talent Needs
In a world where rapid technological change is redefining how we live, work, and learn, the demand for skilled labor and lifelong learning has never been higher. From electric vehicle repair to advanced diagnostics in healthcare, the U.S. faces a widening talent gap in the skilled trades and allied health industries. According to the…
Child Advocacy in Action: How CASA Sustains Impact Through Volunteerism and Vision
Across the United States, roughly 390,000 children are living in foster care, each facing the challenges of navigating the child welfare and court systems. Nonprofits working in this space carry the dual responsibility of supporting children’s emotional needs while also sustaining the funding and partnerships that make child advocacy possible. This raises a pressing…
