Thought Leadership – Rogue Marketing
Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…
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The Framework Series – Episode 4: RED Marketing
Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…
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The Framework Series – Episode 3: Conversational Clarity
Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…
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The Framework Series – Episode 2: VTO
Entrepreneurs often struggle with scaling their businesses while maintaining clarity and efficiency. The Entrepreneurial Operating System (EOS), introduced by Gino Wickman in Traction, has gained traction since 2020 for helping leadership teams streamline operations, boost accountability, and achieve sustainable growth. Research shows that businesses with structured operational frameworks outperform their peers in revenue growth…
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The Framework Series – Episode 1 Actionable Frameworks
Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…
Business Services
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…
Business Services
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…
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Smarter, Faster, Kinder: How AI Can Help Hospitals Deliver Better Care, All While Keeping Care Human
Artificial intelligence (AI) is no longer just a buzzword in healthcare — it’s becoming a real partner in how providers care for patients and improve everyday experiences. With rising patient expectations, limited resources, and mounting administrative complexity, hospitals and insurers alike are turning to AI to improve efficiency, communication, and satisfaction. In fact, Citi research…
Alts Innovators: Gennaro Leo on Sports Ownership
Welcome to the second episode in our mini-series on the alternative asset market. Gennaro Leo is a sports executive and the co-founder of Austin Sports Ventures, a firm that partners with venture capital and private equity firms to invest in and operate assets across professional sports leagues, teams, and high-growth technology startups. In this…
The Business of Play: Building Community Through Location-Based Entertainment
From Dallas to New York, cities are reimagining how people play and connect with one another. The rise of “location-based entertainment” (LBE) spots like Topgolf, Sandbox VR, and Goodsurf Beach Club signals a new chapter in the way community and recreation come together. With over 65% of Goodsurf’s visitors returning multiple times a month,…
Just Thinking… About How NeuraPoints Is Building the Bridge Between Minds and Machines
Artificial intelligence has reached a crucial inflection point. Once imagined as a fast track to artificial general intelligence, the field has instead hit a plateau—prompting leaders, educators, and innovators to rethink AI’s true purpose. As companies and schools race to adopt automation, questions about cost, ethics, and human purpose are rising to the forefront. According…
