Thought Leadership – Rogue Marketing
Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…
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Business Services
The Framework Series – Episode 4: RED Marketing
Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…
Business Services
The Framework Series – Episode 3: Conversational Clarity
Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…
Business Services
The Framework Series – Episode 2: VTO
Entrepreneurs often struggle with scaling their businesses while maintaining clarity and efficiency. The Entrepreneurial Operating System (EOS), introduced by Gino Wickman in Traction, has gained traction since 2020 for helping leadership teams streamline operations, boost accountability, and achieve sustainable growth. Research shows that businesses with structured operational frameworks outperform their peers in revenue growth…
Business Services
The Framework Series – Episode 1 Actionable Frameworks
Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…
Business Services
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…
Business Services
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…
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JUST THINKING… About Artificial Intelligence vs. Human Intelligence with Dr. Michael Harvey
As artificial intelligence continues to evolve at lightning speed, the conversation is shifting from what AI can do to what it should do—and how it compares with, or complements, the uniquely human traits we bring to learning, work, and society. While schools grapple with AI’s integration into classrooms, some educators are asking a deeper…
Productivity, Happiness and the Future of Remote Work with Steven Puri
Remote work is no longer an experiment, it is a daily reality for millions. Yet, as teams seek focus and fulfillment outside the traditional office, the challenges of productivity and isolation have intensified. Studies show that nearly 70 percent of remote workers struggle with burnout and distractions. Amid this tension, platforms that blend emotional well-being…
EV Battery Safety Can Be Solved Through Smarter Training, Early Collaboration, and Shared Standards
Electric vehicles (EVs) are reshaping the mobility landscape, but concerns about battery safety continue to cloud consumer confidence. Despite media narratives, data confirms that EVs are less likely to catch fire than gasoline-powered vehicles. A study by the Swedish Civil Contingencies Agency found that EVs are 20 times less likely to ignite than petrol…
Smart HVAC Strategies for Large Commercial Properties
In the latest episode of Inside Restoration & Recovery, host Martha Lewis welcomes Colin Trudo, Senior Director of Training and Marketing at BMS CAT, to dive into the often‑overlooked world of HVAC maintenance and its critical intersection with disaster restoration. With over 20 years of field experience—from air‑duct cleaning to large‑scale catastrophe response—Colin brings a…
