A Look Back at 2020 and a Look Forward to 2021 in Power Sport and Outdoor Equipment

 

Many people call 2020 a dumpster fire of a year, but if one sifts through the ashes, they may find plenty of salvageable items.

Bob McCue, Channel Marketing Director at Walbro, likes to look at the positives. There was plenty to speak of in terms of Walbro’s results and its surrounding industries –marine, power sport and outdoor power equipment.

“With people staying at home, we saw this shift in the outdoor power equipment industry,” McCue said.
2020 statistics showed record growth, and units increased by five million. And, while sales were up for most of this segment, sales decreased for commercial lawn equipment by 5%. There was a definitive cause and effect relationship in outdoor home maintenance due to the pandemic.

Walbro did experience many of the same challenges other businesses faced in the wake of COVID-19 shutdowns. There’s been supplier bottlenecks to deal with and other related pandemic issues to keeping employees safe.

Adaptation is the word here, and Walbro is organizing into business streams to work effectively during the pandemic. And one of the innovative marketing techniques they’re using is internet influencers spreading the word about their products. Once one of these influencers does a video, McCue said Walbro immediately sees a bump in sales.

Looking ahead, McCue said the news is a similar growth trend in the industry. One big difference is the commercial lawnmower market, which shows trending up 5% from the previous year.

“So, in essence, that would get back to what they were pre-pandemic,” McCue said. “But the consumer lawnmower, the handheld market, the power sports market; all those are forecasting sales increases for 2021.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Vogel
Empowering Through Connection: Vogel’s Pyramid Model Approach
July 19, 2024

Mission and Impact: Vogel Alcove, a nonprofit in Dallas, helps homeless children and families through various programs and services. Pyramid Model Framework: Vogel uses the Pyramid Model, an evidence-based framework for promoting young children’s social-emotional development with universal supports, targeted supports, and intensive interventions. Nurturing Relationships and Supportive Environments: Vogel focuses on building nurturing…

Read More
MedPAC
MedPAC’s Miss on Reality of Home Health Financial Reality Results in Suggested Cut in 2025 Proposed Rule
July 19, 2024

The March 2024 MedPAC report recommending a 7% payment reduction for home health agencies in 2025 has sparked significant concern within the industry. Why is this recommendation being met with such resistance, and what does the financial reality of home health agencies look like in contrast to these federal suggestions? Are the MedPAC recommendations…

Read More
baseball game
Sixth Inning- What are the Stages Where Your Business Takes Place?
July 18, 2024

When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how…

Read More
skilled trades career
A Skilled Trades Career Provides a Future-Proof Path
July 18, 2024

In today’s rapidly changing job market, a skilled trades career offers a viable and attractive option, especially for the younger generations exploring alternatives to traditional college education. Recent trends indicate a significant shift in interest in these hands-on professions. On Straight Outta Crumpton, host Greg Crumpton engages in a lively conversation with Nicole Bass,…

Read More