Skip to content
MarketScale
‹ Back to IndustriesTransportation

Can Big Tech Cause a Big Change in Public Transportation?

American cities were transformed by the advent of reliable public transportation decades ago. But as those cities have radically evolved, most public transit systems remain largely the same as they did generations ago. Recently, the blend of tech and data has begun to change things though. The adoption of private sector Mobility-as-a-Service (MaaS) options…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share
Can Big Tech Cause a Big Change in Public Transportation?

Get featured

Want to get featured in MarketScale Transportation?

Create a free MarketScale workspace and get your company's expertise featured across our Transportation coverage. No credit card, no demo required.

Request an invite

American cities were transformed by the advent of reliable public transportation decades ago. But as those cities have radically evolved, most public transit systems remain largely the same as they did generations ago.

Recently, the blend of tech and data has begun to change things though. The adoption of private sector Mobility-as-a-Service (MaaS) options like Uber and Lyft have already enhanced how people move around urban areas.

“There’s some concern about the private sector taking over what is a public function but in fact, if we can get everyone to work together, we will create a far better public transportation system,” Daniel Sperling, Founding Director of the Institute of Transportation Studies at the University of California at Davis said.

Google announced last month that it would be implementing crowd-sourced data to alert users when public transportation systems are more crowded or delayed. This implementation of tech and data may be a sign of things to come, but there is still a long way to go before the ails of modern public transportation are put in the past and replaced with a better system.

“We’ve got to pull together the data and management systems and the technology to make it all seamless,” Sperling added.

Tech may not fundamentally change the look of vehicles, but it is already changing the way people get from point A to point B.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Transportation Insights

Get new expert content in your inbox.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

Amazon is selling its logistics network to companies outside Amazon, changing 3PL bids

Amazon is opening Amazon Supply Chain Services to businesses that don’t sell on Amazon.com. It bundles freight, storage, fulfillment and parcel delivery. Early users reported by Supply Chain Dive and Logistics Management include 3M, Lands’ End, Procter & Gamble and American Eagle Outfitters.

  • 01Amazon’s pitch is modular procurement, buyers can take one lane or an end-to-end stack, which changes how to structure bid packages and penalty clauses.
  • 02One operational datapoint is Amazon’s scale. Supply Chain Dive said Amazon Supply Chain Services covers freight, distribution, fulfillment and parcel delivery, and that it is available to businesses beyond Amazon’s own sellers.
  • 03Transport Topics’ read that logistics is still fragmented suggests ASCS won’t replace incumbents broadly, but it can become the ‘reference bid’ that resets expectations in specific lanes and service levels.

Sep 8, 2026

VR is moving from trade-show demo to maintenance tool in waste fleets

VR is moving from trade-show demo to maintenance tool in waste fleets

Brigade Electronics demoed its AI360 camera system in VR at WasteExpo. Waste Management has explored VR to cut time technicians lose walking away from repairs to look up information. For fleet and MRF operators, VR is becoming a procurement tool for training, maintenance and safety validation.

  • 01VR in waste fleets is starting to justify itself on technician time, not novelty, Waste Dive’s Waste Management example frames the ROI conversation around wrench time lost to information lookups.
  • 02Brigade’s AI detection cameras put the AI overlay in the camera feed and connect plug-and-play to existing monitors and buzzers, a deployability detail that should show up in retrofit specs and install labor estimates, according to Waste Today.
  • 03If a vendor can reproduce your route, cab sightlines, or shop task flow in a headset, pilots can move from “does it work?” to “will drivers accept the alerts?” before a single truck is downed for installation. That changes evaluation sequencing.

Sep 8, 2026

Diesel at $5.85 a gallon is turning 2026 peak season into a pricing exercise

Diesel at $5.85 a gallon is turning 2026 peak season into a pricing exercise

U.S. diesel hit a record $5.85 a gallon, Transport Topics reported, adding fuel surcharge and accessorial pressure heading into the 2026 peak season. Amazon Shipping is also raising holiday delivery surcharges, with the highest rate running Nov. 22 to Dec. 26, Supply Chain Dive reported.

  • 01Fuel is back in the contract as a first-order variable: at $5.85 per gallon, shippers that still treat fuel as “market noise” will see volatility show up in accessorials and routing-guide compliance.
  • 02Cost pressures are stacking: when record diesel, higher parcel peak surcharges, and port constraints tighten at once, the operational advantage shifts to forecast accuracy and pull-forward planning, not rebids that cannot fix fuel exposure.
  • 03Port capex is becoming a procurement input: the $6.7B five-year equipment need is a leading indicator that terminal productivity constraints may persist even without headline congestion.

Sep 6, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512