Skip to content
MarketScale
‹ Back to IndustriesTransportation

Can Big Tech Cause a Big Change in Public Transportation?

American cities were transformed by the advent of reliable public transportation decades ago. But as those cities have radically evolved, most public transit systems remain largely the same as they did generations ago. Recently, the blend of tech and data has begun to change things though. The adoption of private sector Mobility-as-a-Service (MaaS) options…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share
Can Big Tech Cause a Big Change in Public Transportation?

Get featured

Want MarketScale to feature Transportation?

Book a 15-minute demo and we'll map your Transportation expertise to the content buyers are searching for.

Book a demo

American cities were transformed by the advent of reliable public transportation decades ago. But as those cities have radically evolved, most public transit systems remain largely the same as they did generations ago.

Recently, the blend of tech and data has begun to change things though. The adoption of private sector Mobility-as-a-Service (MaaS) options like Uber and Lyft have already enhanced how people move around urban areas.

“There’s some concern about the private sector taking over what is a public function but in fact, if we can get everyone to work together, we will create a far better public transportation system,” Daniel Sperling, Founding Director of the Institute of Transportation Studies at the University of California at Davis said.

Google announced last month that it would be implementing crowd-sourced data to alert users when public transportation systems are more crowded or delayed. This implementation of tech and data may be a sign of things to come, but there is still a long way to go before the ails of modern public transportation are put in the past and replaced with a better system.

“We’ve got to pull together the data and management systems and the technology to make it all seamless,” Sperling added.

Tech may not fundamentally change the look of vehicles, but it is already changing the way people get from point A to point B.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Transportation Insights

Get new expert content in your inbox.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

Geopolitics and AI hardware are reshaping air cargo demand through 2026's second half

Geopolitics and AI hardware are reshaping air cargo demand through 2026's second half

Air cargo demand through the second half of 2026 is being reshaped by geopolitical factors, fluctuations in fuel costs, and increasing AI-related freight. Operators need to focus on these trends in order to effectively plan and adapt. The changing dynamics of the Transpacific lane are particularly significant in influencing demand.

  • 01Geopolitical factors, including Iran war volatility, are impacting air cargo demand.
  • 02Eased fuel costs are affecting operational strategies in the air cargo industry.
  • 03AI-related freight increases on the Transpacific lane are reshaping demand patterns.

Aug 14, 2026

Always-on supply chains are no longer optional for enterprise operators

Always-on supply chains are no longer optional for enterprise operators

Real-time visibility, AI planning, and outsourcing are key elements defining supply chain resilience in 2026. These technologies enable enterprises to maintain always-on supply chains, which are critical for operational success. The integration of these tools allows for enhanced efficiency and responsiveness in the supply chain process.

  • 01Real-time visibility is essential for modern supply chains to function effectively.
  • 02AI planning in supply chains leads to enhanced efficiency and increased responsiveness.
  • 03Outsourcing plays a crucial role in maintaining supply chain resilience.

Aug 14, 2026

UPS restructuring is paying off as the carrier exits low-margin volume and raises its full-year outlook

UPS restructuring is paying off as the carrier exits low-margin volume and raises its full-year outlook

UPS is focusing on higher-margin business by reducing its reliance on lower-margin volume, particularly from Amazon. This strategy has resulted in an improved network efficiency and a positive outlook for their 2026 full-year guidance. UPS's restructuring efforts have included significant volume shedding and workforce adjustments.

  • 01UPS reduced its Amazon volume by approximately 50%, enabling a leaner network.
  • 02The company adjusted its 2026 full-year guidance upwards following revenue growth in Q2.
  • 03Workforce adjustments were made by the company to support restructuring efforts.

Aug 13, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512