Can Big Tech Cause a Big Change in Public Transportation?

 

American cities were transformed by the advent of reliable public transportation decades ago. But as those cities have radically evolved, most public transit systems remain largely the same as they did generations ago.

Recently, the blend of tech and data has begun to change things though. The adoption of private sector Mobility-as-a-Service (MaaS) options like Uber and Lyft have already enhanced how people move around urban areas.

“There’s some concern about the private sector taking over what is a public function but in fact, if we can get everyone to work together, we will create a far better public transportation system,” Daniel Sperling, Founding Director of the Institute of Transportation Studies at the University of California at Davis said.

Google announced last month that it would be implementing crowd-sourced data to alert users when public transportation systems are more crowded or delayed. This implementation of tech and data may be a sign of things to come, but there is still a long way to go before the ails of modern public transportation are put in the past and replaced with a better system.

“We’ve got to pull together the data and management systems and the technology to make it all seamless,” Sperling added.

Tech may not fundamentally change the look of vehicles, but it is already changing the way people get from point A to point B.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

3Y0K DXpedition
Into Bouvet with 3Y0K: Wolfgang HB9RYZ Takes on the Challenge of Radio’s Rarest Frontier
December 5, 2025

Remote, icy, and battered by the South Atlantic, Bouvet Island is often called the most isolated place on Earth. This Norwegian territory, located roughly halfway between South Africa and Antarctica, has long captured the imagination of amateur radio operators because of its extreme inaccessibility and status as one of the rarest DXCC entities. In February…

Read More
personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More