Skip to content
MarketScale
‹ Back to IndustriesTransportation

Can Big Tech Cause a Big Change in Public Transportation?

American cities were transformed by the advent of reliable public transportation decades ago. But as those cities have radically evolved, most public transit systems remain largely the same as they did generations ago. Recently, the blend of tech and data has begun to change things though. The adoption of private sector Mobility-as-a-Service (MaaS) options…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share
Can Big Tech Cause a Big Change in Public Transportation?

Get featured

Want MarketScale to feature Transportation?

Book a 15-minute demo and we'll map your Transportation expertise to the content buyers are searching for.

Book a demo

American cities were transformed by the advent of reliable public transportation decades ago. But as those cities have radically evolved, most public transit systems remain largely the same as they did generations ago.

Recently, the blend of tech and data has begun to change things though. The adoption of private sector Mobility-as-a-Service (MaaS) options like Uber and Lyft have already enhanced how people move around urban areas.

“There’s some concern about the private sector taking over what is a public function but in fact, if we can get everyone to work together, we will create a far better public transportation system,” Daniel Sperling, Founding Director of the Institute of Transportation Studies at the University of California at Davis said.

Google announced last month that it would be implementing crowd-sourced data to alert users when public transportation systems are more crowded or delayed. This implementation of tech and data may be a sign of things to come, but there is still a long way to go before the ails of modern public transportation are put in the past and replaced with a better system.

“We’ve got to pull together the data and management systems and the technology to make it all seamless,” Sperling added.

Tech may not fundamentally change the look of vehicles, but it is already changing the way people get from point A to point B.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Transportation Insights

Get new expert content in your inbox.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

Waymo’s 3,200-vehicle Zeekr buy signals how urban policy is becoming an IT and facilities spec

Waymo’s 3,200-vehicle Zeekr buy signals how urban policy is becoming an IT and facilities spec

Waymo's acquisition of 3,200 Zeekr vehicles emphasizes the intersection of urban policy with IT and facilities management. This move, along with Cincinnati's climate-migration zoning efforts, illustrates the growing fusion of mobility and land-use policy into enterprise operations. The integration of these areas is shaping how companies think about and implement their infrastructure strategies.

  • 01Waymo is purchasing 3,200 vehicles from Zeekr to expand its autonomous fleet.
  • 02Cincinnati is incorporating climate-migration zoning in its urban planning strategies.
  • 03Mobility and land-use policies are increasingly influencing enterprise IT and facilities decisions.

Aug 22, 2026

North American robot orders hit nearly 18,000 units in H1 2026, and the next bottleneck is warehouse control software

North American robot orders hit nearly 18,000 units in H1 2026, and the next bottleneck is warehouse control software

North America saw nearly 18,000 robot orders in the first half of 2026. This surge in robotics is highlighting the importance of warehouse control software (WCS) as a critical operations layer. WCS plays a key role in the effective management of autonomous mobile robots, shuttles, and AI pilots.

  • 01Almost 18,000 robots were ordered in North America in the first half of 2026.
  • 02Warehouse control software is essential for managing advanced robotic systems and AI pilots.
  • 03There is a shift towards WCS as the central operations layer in logistics.

Aug 22, 2026

Warehouse robots are shifting from capex bets to contracted capacity as North America orders nearly 18,000 units in H1 2026

Warehouse robots are shifting from capex bets to contracted capacity as North America orders nearly 18,000 units in H1 2026

In the first half of 2026, North American warehouses ordered nearly 18,000 robot units, marking a 2% increase in units and a 7% increase in value. This trend highlights a shift from capital expenditures to contracted capacities in warehouse operations. Companies are now opting for 'robot hours' bundled with Warehouse Control Systems (WCS) and integration services.

  • 01North American warehouses ordered nearly 18,000 robot units in the first half of 2026.
  • 02There is a shift from capital expenditure to contracted capacities for warehouse robots.
  • 03Robot orders in H1 2026 rose 2% in units and 7% in value.

Aug 20, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512