Can Big Tech Cause a Big Change in Public Transportation?

 

American cities were transformed by the advent of reliable public transportation decades ago. But as those cities have radically evolved, most public transit systems remain largely the same as they did generations ago.

Recently, the blend of tech and data has begun to change things though. The adoption of private sector Mobility-as-a-Service (MaaS) options like Uber and Lyft have already enhanced how people move around urban areas.

“There’s some concern about the private sector taking over what is a public function but in fact, if we can get everyone to work together, we will create a far better public transportation system,” Daniel Sperling, Founding Director of the Institute of Transportation Studies at the University of California at Davis said.

Google announced last month that it would be implementing crowd-sourced data to alert users when public transportation systems are more crowded or delayed. This implementation of tech and data may be a sign of things to come, but there is still a long way to go before the ails of modern public transportation are put in the past and replaced with a better system.

“We’ve got to pull together the data and management systems and the technology to make it all seamless,” Sperling added.

Tech may not fundamentally change the look of vehicles, but it is already changing the way people get from point A to point B.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More