Can New York Innovate Away its Public Transit Woes?

With a whopping average of 56 hours a year of delay per commuter, New York recently earned the number one spot for worst traffic congestion in Texas A&M’s Urban Mobility Report. One potential solution in clearing up all the blockage in the Big Apple is getting more people into public transit.

But for the MTA, increasing consistent public transit ridership isn’t a quick fix. In fact, it is a challenge of several different factors, including improving infrastructure quality, maintaining ridership, and incentivizing new users to ride public transit.

To discuss some of the strategies used to combat these challenges as well as overall trends observed in US public transit, Daniel Litwin, Voice of B2B, invited Mark Prommel, Partner & Design Director at Brooklyn-based product design firm, PENSA, to this episode of MarketScale TV.

The two explored what tech investments seem to have a good track record in New York’s public transit approach, as well as where the Federal CARES Relief money would be the most effective.

With 23 years of experience in NYC, Prommel explains that the power of the public transit system is in the interconnected communication between above-ground and underground systems. However, Prommel warns that none of that can start to take place until the backend infrastructure of the system is modernized.

“There’s an underlying foundation that has to be addressed. That’s really where any money has to be targeted at this point,” Prommel said.

They also explore public transit trends on a national scale, such as what professionals should be pushing for to meet these challenges, especially as the Biden administration funnels billions towards transportation revitalization, as well as how feasible strategies such as general promotions or free transfers between public transit are for incentivizing ridership in the long term.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



Web 3.0 and blockchain technology
Redefining Digital Trust: Web 3.0 and Blockchain Technology Are Reshaping Digital Security and Transparency
April 16, 2024

The digital world continues to race forward and Web 3.0 and blockchain technology are taking center stage. This surge of interest is driven by the global demand for more secure, decentralized, and transparent online interactions, particularly in the wake of heightened cybersecurity threats and privacy concerns. The stakes are high and according to a […]

Read More
Mining & Rare Metals Supply Chain
A Domestic U.S. Mining & Rare Metals Supply Chain Still Lacks Industry & Political Support
April 16, 2024

The U.S. is in need of a domestic mining & rare metals supply chain. There’s a natural motivation around developing this kind of supply chain, as it’s smart production strategy to give U.S.  companies more diversity in their sourcing & manufacturing partners. There’s also a national imperative to keep America’s supply chains resilient, one […]

Read More
Stenograph Announces the Release of CATalyst Version 22
April 16, 2024

DOWNERS GROVE, Ill., April 16, 2024 ( – Stenograph, LLC, is thrilled to announce an update to CATalyst®, the industry-leading software for computer-aided transcription, trusted by court reporters, scopists, CART providers, and captioners worldwide. Throughout its 25-year history, CATalyst has been at the forefront of leveraging advanced tools that make work faster, easier, and more efficient. […]

Read More
Pixar's storytelling
Breaking the Rules with Pixar: Dean Movshovitz’s Take on Pixar’s Storytelling Success and Narrative Techniques
April 16, 2024

From Elemental to Turning Red, Pixar Animation Studios sets the gold standard for storytelling in animation. Pixar’s ability to weave intricate narratives that resonate with children and adults alike has sparked widespread interest in understanding the secrets behind its storytelling success. With the release of Dean Movshovitz‘s Amazon bestseller book, Pixar Storytelling: Rules for […]

Read More