Can the Rideshare Business Model Address All of its Accessibility Concerns?

Key Points:

  1. Gig work transportation companies like Instacart, Lyft and Doordash have faced several ADA lawsuits for lack of application accessibility for the blind and visually impaired.
  2. Increasing accessibility for the blind and visually impaired is an issue facing all mobility providers.
  3. Rideshare companies fill a crucial gap in the market that can’t be filled by cities due to cost.

Commentary:

The emergence of rideshare companies has provided another transportation option for many around the world, but not everyone has had access to this wave off innovation. As we’ve seen over the last year, gig work transportation companies like Instacart, Lyft and Doordash have faced ADA lawsuits for lack of application accessibility for the blind and visually impaired.

Mick Spiers, Vice President Strategy and Marketing at Cubic Transportation Systems, joined MarketScale to tell us if this is reflective of a greater set of accessibility issues that rideshare companies have yet to address. He also went into depth on the role that these companies play in the larger transportation landscape and where he hopes to see mobility move in the future.

Follow us on social media for the latest updates in B2B!

Image

Latest

filmmaking
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Film Today
February 3, 2026

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

Read More
AI in energy
May the Agentforce Be With You: AI in Energy Services
February 3, 2026

Generative AI has moved past being a shiny demo and into the messy reality of enterprise operations—where data lives in different systems, customers expect instant answers, and security teams (rightfully) say “prove it.” In energy services specifically, even small efficiency gains matter: many retail energy providers operate on thin margins, and operational blind spots—billing confusion,…

Read More
Energy billing
Nightmare on Revenue Street: Energy Billing Edition
February 3, 2026

Energy billing is one of those things most people only think about when something goes wrong—an unusually high charge, a missing bill, a surprise shutoff notice, or a rate plan that suddenly doesn’t make sense. With smart meters, more complex pricing options, and different rules in regulated vs. deregulated markets, even a small breakdown…

Read More
career coaching
Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity
February 2, 2026

As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and…

Read More