Can the Rideshare Business Model Address All of its Accessibility Concerns?

Key Points:

  1. Gig work transportation companies like Instacart, Lyft and Doordash have faced several ADA lawsuits for lack of application accessibility for the blind and visually impaired.
  2. Increasing accessibility for the blind and visually impaired is an issue facing all mobility providers.
  3. Rideshare companies fill a crucial gap in the market that can’t be filled by cities due to cost.


The emergence of rideshare companies has provided another transportation option for many around the world, but not everyone has had access to this wave off innovation. As we’ve seen over the last year, gig work transportation companies like Instacart, Lyft and Doordash have faced ADA lawsuits for lack of application accessibility for the blind and visually impaired.

Mick Spiers, Vice President Strategy and Marketing at Cubic Transportation Systems, joined MarketScale to tell us if this is reflective of a greater set of accessibility issues that rideshare companies have yet to address. He also went into depth on the role that these companies play in the larger transportation landscape and where he hopes to see mobility move in the future.

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