Using Hollywood CGI Technology to Create Perfect Protective Coverings

 

The latest Avengers blockbuster movie and the hugely popular Fortnite video game series both use powerful software to create spectacular graphics and CGI so lifelike your eyes think it’s real. But deploying similar technology to create protective coverings might be even more unexpected. On today’s podcast, Bob Coulter, director of data acquisitions & technology at Transhield, revealed how his company utilizes CGI software to create perfect-fitting protective covers.

The road that led Coulter to Transhield goes through Hollywood. Over two decades ago, he spent his time directing and producing commercials and music videos before transitioning into a career in game development. Later, he left media creation altogether and joined some old friends at Transhield where he said it was cool to see how different skillsets could be used in creative ways, in this case, to build protective coverings.

Leveraging his past experiences, he began working with the same software developed for media creation to model perfect fitted coverings.

“We’re probably one of the few people who utilize the software in this manner,” Coulter said.

The technology digitizes the process of modeling, so when a company sends over laser scans of an engine, Coulter’s team will use the software to design custom covers that can shield the engine from mildew, moisture, and microbials that lead to corrosion.

“There’s a huge percentage of our GDP that rots away in fields so protecting those assets is valuable,” Coulter said.

While his own background is unique, he mentioned that the company also employs fashion designers and expert package engineers who harness their special training to help in creating superior protective solutions.

From day one, Coulter said, he was “blown away by just how much talent was within Transhield.”

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

The Tech-Enabled Hospital of the Future: Implications for Care Delivery
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
March 12, 2026

Gone are the days when a hospital was simply a place where patients received care. Today’s hospitals are rapidly evolving into highly connected ecosystems powered by advanced technology, networked devices, and real-time data. The modern hospital is no longer confined to physical walls—it’s a dynamic digital environment where data flows seamlessly, AI supports clinical decisions,…

Read More
career
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…

Read More
Career success
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
March 10, 2026

Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…

Read More
employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More