Using Hollywood CGI Technology to Create Perfect Protective Coverings

 

The latest Avengers blockbuster movie and the hugely popular Fortnite video game series both use powerful software to create spectacular graphics and CGI so lifelike your eyes think it’s real. But deploying similar technology to create protective coverings might be even more unexpected. On today’s podcast, Bob Coulter, director of data acquisitions & technology at Transhield, revealed how his company utilizes CGI software to create perfect-fitting protective covers.

The road that led Coulter to Transhield goes through Hollywood. Over two decades ago, he spent his time directing and producing commercials and music videos before transitioning into a career in game development. Later, he left media creation altogether and joined some old friends at Transhield where he said it was cool to see how different skillsets could be used in creative ways, in this case, to build protective coverings.

Leveraging his past experiences, he began working with the same software developed for media creation to model perfect fitted coverings.

“We’re probably one of the few people who utilize the software in this manner,” Coulter said.

The technology digitizes the process of modeling, so when a company sends over laser scans of an engine, Coulter’s team will use the software to design custom covers that can shield the engine from mildew, moisture, and microbials that lead to corrosion.

“There’s a huge percentage of our GDP that rots away in fields so protecting those assets is valuable,” Coulter said.

While his own background is unique, he mentioned that the company also employs fashion designers and expert package engineers who harness their special training to help in creating superior protective solutions.

From day one, Coulter said, he was “blown away by just how much talent was within Transhield.”

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More