Ford Ditches Gasoline for EVs in European Market

 

The global electric vehicle market is diversifying, with some of the automotive industry’s biggest names joining the fray and trying to carve out space in the rapidly expanding sector around the world.

The latest to do so is Ford, which has reportedly invested $1 billion in an EV production facility in Germany as part of a broad strategy of going “all-in” on producing electric vehicles in Europe.

The company is also making use of an old space, retrofitting an old production facility to outfit it with the equipment and capabilities it needs to play a role in helping Ford compete on a global scale.

Ford purportedly plans to make its entire commercial vehicle segment all-electric, zero-emissions capable or plug-in hybrid by 2024, with further goals of doing the same for its passenger lineup by 2026 and going fully electric by 2030.

These are all lofty goals – but are they achievable? After all, on a global scale, only one in 250 cars on the road is electric – meaning electric vehicles account for only 2.2% of the global vehicle market share.

On this MarketScale Industry Update, Voice of B2B Daniel Litwin explores the challenges ahead, including infrastructure, consumer buy-in and adoption, and more.

Follow us on social media for the latest updates in B2B!

Image

Latest

university
The Employer University Alignment Journey with Kristen Fox, CEO of Business-Higher Education Forum
March 16, 2026

Across the U.S., the conversation about the value of a college degree is increasingly tied to one central question: Does higher education actually prepare students for the workforce? As artificial intelligence reshapes how work gets done and employers rethink the skills they need, universities are under growing pressure to ensure graduates leave not just…

Read More
private equity
How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy
March 13, 2026

Artificial intelligence is rapidly transforming how organizations evaluate risk, analyze markets, and drive operational efficiency. In financial services alone, global AI spending is projected to surpass $97 billion by 2027, reflecting how deeply data-driven technologies are reshaping decision-making. For private equity firms—where hundreds of potential investments may be screened each year—the ability to analyze information…

Read More
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
March 12, 2026

Gone are the days when a hospital was simply a place where patients received care. Today’s hospitals are rapidly evolving into highly connected ecosystems powered by advanced technology, networked devices, and real-time data. The modern hospital is no longer confined to physical walls—it’s a dynamic digital environment where data flows seamlessly, AI supports clinical decisions,…

Read More
career
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…

Read More