Ford Ditches Gasoline for EVs in European Market

 

The global electric vehicle market is diversifying, with some of the automotive industry’s biggest names joining the fray and trying to carve out space in the rapidly expanding sector around the world.

The latest to do so is Ford, which has reportedly invested $1 billion in an EV production facility in Germany as part of a broad strategy of going “all-in” on producing electric vehicles in Europe.

The company is also making use of an old space, retrofitting an old production facility to outfit it with the equipment and capabilities it needs to play a role in helping Ford compete on a global scale.

Ford purportedly plans to make its entire commercial vehicle segment all-electric, zero-emissions capable or plug-in hybrid by 2024, with further goals of doing the same for its passenger lineup by 2026 and going fully electric by 2030.

These are all lofty goals – but are they achievable? After all, on a global scale, only one in 250 cars on the road is electric – meaning electric vehicles account for only 2.2% of the global vehicle market share.

On this MarketScale Industry Update, Voice of B2B Daniel Litwin explores the challenges ahead, including infrastructure, consumer buy-in and adoption, and more.

Follow us on social media for the latest updates in B2B!

Image

Latest

Solo Stove
From Firepits to Full Backyard Experiences: How Solo Stove Is Rebuilding Connection Through Product Innovation
April 3, 2026

As consumer brands navigate a post-pandemic world shaped by digital saturation and rising loneliness, the most successful companies are rediscovering something analog: human connection. A 2025 World Health Organization report found that 1 in 6 people globally are affected by loneliness, highlighting a growing public health challenge tied to weaker social bonds and reduced…

Read More
Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More