How Smart Motorcycles are Adapting to a Post-Pandemic Market

COVID-19 has disrupted just about every aspect of business, including supply chains. As manufacturers scramble to adapt, Damon Motorcycles, a manufacturer of technology-enabled, electric motorcycles, has been able to keep producing products, which the CEO Jay Giraud discusses on today’s MarketScale Live. 

Supply chains in the vehicle manufacturing field have impacted many, but Damon Motorcycles has been able to weather the storm well, due to manufacturing in country and a simpler design than most motorcycle manufacturers.

Jay said, “We’re a Canadian company that manufactures here with the majority of components and assembly within the country. With an electric motor, it’s only a few parts and a simple supply chain. Gas engines require many more parts, creating a very complex supply chain.”

The company has actually seen a 60 percent growth since the pandemic started. They attribute this to a change in their buyer, which are mainly millennials. This generation puts much focus on safety, technology, and authenticity, three things Damon Motorcycles exemplifies.

“The landscape of life has changed, and people want freedom of mobility,” Jay shared. That mobility doesn’t always equate to a car or mass transportation. Jay stated, “Most cities don’t have the subway system of New York or London, and drivers in large metro areas spend about one-third of their driving time looking for a parking space. This isn’t sustainable.”

Motorcycles have an opportunity to fit this need but in a modern way. Innovation and a new approach to motorcycles helped the company win some major awards, including two from CES 2020. 

Watch more of the interview with Jay to learn more about Damon Motorcycles and the future of mobility. 

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