Hyundai North America CEO Reveals Why its EV Footprint Continues to Grow

When you think of electric vehicles, or EVs, one name likely comes to mind – Tesla. However, there’s a confident new player on the scene looking to carve out a powerful niche as a more affordable EV option.

Hyundai is entering 2021 with a lot of resources being pumped into its EV output and footprint, and the company plans to have a 10-vehicle EV lineup hit the market by 2022 that includes seven SUVs and three sedans.

“With the launch of new vehicles based on the recently released electric vehicle platform, the E-GMP (Electric-Global Modular Platform), we plan to provide attractive eco-friendly mobility options that aptly reflect customers’ diverse tastes and needs at more reasonable prices,” said Hyundai Motor Group Chairman Euisun Chung in an address to employees.

Even the Chevy Volt, a more direct competitor in the market than Tesla, weighs in at more $35,000 in terms of base MSRP.

On this industry update, host Daniel Litwin pulls insights from Hyundai’s North America President and Chief Executive Officer José Muñoz, to explore Hyundai’s venture deeper into the world of EVs and the potential impact it could have on the market, particularly if the company is successful in producing a more affordable, mainstream option for those looking to go electric.

Key Points:

  1. Tesla still owns the luxury EV market, but Hyundai is attempting to carve out a sizeable niche.
  2. The Chevy Volt is the manufacturer’s biggest direct competition.
  3. Affordability is Hyundai’s central focus in asserting its position in the market.

Follow us on social media for the latest updates in B2B!

Image

Latest

mentorship
WAVIT’s Mentorship Program: Cyndie Nelson on Building Careers Through Guidance
July 19, 2025

The AV industry, like many others in tech, often thrives on innovation—but it’s mentorship that sustains it. Behind every successful professional is often a mentor who provided guidance, shared hard-earned lessons, and opened doors that might have otherwise stayed shut. Programs like WAVIT (Women in AV/IT) bring this spirit of mentorship into focus by intentionally…

Read More
mentorship
Empowering Innovation: Kim Porter’s Role in the WAVIT Mentorship Program
July 19, 2025

In an industry where innovation often hinges on experience, mentorship is the bridge that connects the wisdom of the past with the promise of the future. Engineering, especially in the mechanical domain, is traditionally seen as a discipline of precision, but its culture is just as vital as its calculations. That’s why programs like WAVIT’s…

Read More
mentorship
Passion, Power, and the Mentorship Paradigm Shift in Tech
July 19, 2025

In today’s rapidly evolving tech world, mentorship has emerged as more than a professional development tool—it’s a powerful human connection that fosters resilience, purpose, and authenticity. Particularly for women in engineering and STEM, mentorship isn’t just about career guidance; it’s a lifeline to navigating environments where their voices may still fight to be heard. While…

Read More
AV
Lessons in Leadership: Mitek’s Cyndie Nelson on the Power of Mentoring Women in AV Technology
July 19, 2025

Mentorship has long been considered a cornerstone of professional development, but in the fast-evolving world of AV technology and sales, its value has never been more evident. The unspoken nuances of tradecraft—those bits of wisdom not found in textbooks—are often only accessible through the lived experience of mentors. Particularly for women in traditionally male-dominated industries,…

Read More