Hyundai North America CEO Reveals Why its EV Footprint Continues to Grow
When you think of electric vehicles, or EVs, one name likely comes to mind – Tesla. However, there’s a confident new player on the scene looking to carve out a powerful niche as a more affordable EV option.
Hyundai is entering 2021 with a lot of resources being pumped into its EV output and footprint, and the company plans to have a 10-vehicle EV lineup hit the market by 2022 that includes seven SUVs and three sedans.
“With the launch of new vehicles based on the recently released electric vehicle platform, the E-GMP (Electric-Global Modular Platform), we plan to provide attractive eco-friendly mobility options that aptly reflect customers’ diverse tastes and needs at more reasonable prices,” said Hyundai Motor Group Chairman Euisun Chung in an address to employees.
Even the Chevy Volt, a more direct competitor in the market than Tesla, weighs in at more $35,000 in terms of base MSRP.
On this industry update, host Daniel Litwin pulls insights from Hyundai’s North America President and Chief Executive Officer José Muñoz, to explore Hyundai’s venture deeper into the world of EVs and the potential impact it could have on the market, particularly if the company is successful in producing a more affordable, mainstream option for those looking to go electric.
Key Points:
- Tesla still owns the luxury EV market, but Hyundai is attempting to carve out a sizeable niche.
- The Chevy Volt is the manufacturer’s biggest direct competition.
-
Affordability is Hyundai’s central focus in asserting its position in the market.
Latest
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]
Cybersecurity in Healthcare: Addressing the Growing Threat
To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]
