Hyundai Motors Acquires Boston Dynamics: How Can Robotics Scale Car Manufacturing?

 

Automotive industry giant Hyundai Motors made waves recently, acquiring noted robotics lab Boston Dynamics for more than $1 billion. That’s a hefty investment – but what does it really represent?

To find out, Voice of B2B Daniel Litwin sat down with Konstantin Maslennikov, CEO and Founder of HereYouGo, which is working to empower anyone to rent part of a fleet of autonomous vehicles as we collectively move toward a self-driving future.

Even though Hyundai’s aggressive move represents a big step toward increased automation, Maslennikov said the process might be more glacier than avalanche.

“You cannot change everything in one day,” he said. “I think it’s more for research and development purposes, mostly. … Maybe for new vehicles.”

The duo explored where Hyundai might get the most out of its investment in Boston Dynamics, how robotic solutions are getting smarter and preparing to scale up, the role of automation in self-driving vehicle manufacturing at scale, and more.

While many companies are working toward that future, it’s still easier to use humans than artificial intelligence in some applications.

“It’s going to be some kind of symbiosis,” Maslennikov said. “Because, if people work with computers, the efficiency just grows very fast. … But we are not there yet, especially with AI enablement. Like, robots making robots? Robots making self-driving cars? We are not there yet.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

handling
IABSC: Where Baggage Handling Professionals Find Their People
April 10, 2025

As baggage handling professionals, we speak a language all our own. Merge logic, tracking mechanisms, and baggage reconciliation. While the traveling public sees only their suitcase appear on the carousel, we understand the sophisticated symphony that makes it all happen. That’s exactly why the International Association of Baggage System Companies (IABSC) exists. Our secret sauce…

Read More
modular offices
Modular Offices Are Changing the Workplace Game — One Move at a Time
April 10, 2025

In this enlightening episode of the Built Modular podcast, Lynette Wooten, Transactional Sales Rep for Boxx Modular, sits down with host Michelle Dawn Mooney for a deep dive into the rapidly evolving world of modular construction. Lynette provides a detailed overview of the numerous benefits of utilizing modular offices over traditional buildings, bringing light…

Read More
everything
Talking Recruiting, Retention and Everything in Between for the AV Industry
April 10, 2025

The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail. AV Integrators risk project…

Read More
AV Integrators
How AV Integrators Can Face the Challenge of Scaling Their Services
April 10, 2025

Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…

Read More