Hyundai Motors Acquires Boston Dynamics: How Can Robotics Scale Car Manufacturing?

 

Automotive industry giant Hyundai Motors made waves recently, acquiring noted robotics lab Boston Dynamics for more than $1 billion. That’s a hefty investment – but what does it really represent?

To find out, Voice of B2B Daniel Litwin sat down with Konstantin Maslennikov, CEO and Founder of HereYouGo, which is working to empower anyone to rent part of a fleet of autonomous vehicles as we collectively move toward a self-driving future.

Even though Hyundai’s aggressive move represents a big step toward increased automation, Maslennikov said the process might be more glacier than avalanche.

“You cannot change everything in one day,” he said. “I think it’s more for research and development purposes, mostly. … Maybe for new vehicles.”

The duo explored where Hyundai might get the most out of its investment in Boston Dynamics, how robotic solutions are getting smarter and preparing to scale up, the role of automation in self-driving vehicle manufacturing at scale, and more.

While many companies are working toward that future, it’s still easier to use humans than artificial intelligence in some applications.

“It’s going to be some kind of symbiosis,” Maslennikov said. “Because, if people work with computers, the efficiency just grows very fast. … But we are not there yet, especially with AI enablement. Like, robots making robots? Robots making self-driving cars? We are not there yet.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

hearing test
Convenient Online Hearing Test from HearUSA Enhances Your Hearing Health Journey
March 11, 2025

Struggling to hear conversations could be more prevalent than you think. As a leader in hearing care, HearUSA offers an easy solution that you can manage from the comfort of your home: the HearUSA Online Hearing Test. Experience the Simplicity This quick, free, and convenient online test is designed to examine your hearing in…

Read More
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
March 7, 2025

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

Read More
Stephanie Simon
Through the Storm with USMC Captain, Professional Boxer, and TrailBlazer, Stephanie Simon
March 7, 2025

Captain Stephanie Simon (USMC) is currently a professional boxer (2-0), a boxing instructor, and a Marine Corps reservist. She is the 2024 Olympic Trials Boxing Champion, 4x Elite National Boxing Champion, 3x National Collegiate Boxing Champion, and United States Marine Corps Boxing Hall of Famer. Stephanie Simon is originally from Atlanta, GA, grew up…

Read More
Lind
The DisruptED World of Manufacturing and Design at Lind with Anders Dellson
March 6, 2025

Electric surfboards are redefining water sports, merging high-performance engineering with artistry in product design. The industry, once niche, is now accelerating thanks to advancements in e-mobility and battery technology. With increasing consumer interest in high-end, sustainable recreational vehicles, companies like Lind are pushing the boundaries of what’s possible. In fact, Lind’s electric surfboards boast…

Read More