Where Bike-Sharing Fits into Post-COVID Transit
On this episode of MarketScale Live, host and Voice of B2B Daniel Litwin was joined by Francesco Cerroni, Associate Mobility Leader at Buro Happold.
Buro Happold is an international consultancy of engineers, consultants and advisers with a stated mission of “delivering creative, value-led solutions for an ever-challenging world.”
Cerroni and Litwin dove into the state of consumer transportation, particularly bikesharing, e-scooters and ridesharing, during the COVID-19 pandemic.
Prior to the pandemic, Cerroni said the rise in bikesharing and other forms of mobility was likely driven by trends exhibited by Millennials.
“There’s a tendency to reduce the importance of ownership, especially car ownership,” he said. “For the previous generation, that was such an important aspect of their life. … At the same time, Millennials are used to a different type of economy that is more precarious and fragile. Therefore, buying a car becomes more difficult.”
In addition, Cerroni said Millennials are more interested in sustainability, urban life, the experience economy and the sharing economy, all of which can play into a willingness to leverage shared mobility.
In the midst of the pandemic, Cerroni said the current trends might be surprising – in New York City, Beijing and other urban locations, bikesharing numbers are actually trending upward. This could be for a variety of reasons, including an unwillingness to use traditional public transportation.
While these urban hotspots have seen bikesharing usage, the United States, as a whole, is stagnating. Cerroni said he believes Americans’ higher rates of private vehicle usage are a significant factor in this trend.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Closing the Skills Gap with Earn and Learn Programs: A New Era in Workforce Training
Faced with a significant workforce training gap, America is seeing a rise in innovative solutions, notably the earn and learn programs. These initiatives are pivotal in addressing the disconnect between available jobs and the skills of the workforce, particularly benefiting those without a four-year college degree. SkillPointe emerges as a key player in this […]
Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B
In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy. Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven […]
By Navigating Sustainability and Responsible Retail, Businesses Can Reach Better Ethical and Profit Achievements
The world is in an era where sustainability and responsible retail business practices are increasingly crucial. For the latest episode of “What Just Happened,” host Christine Russo further explored the hows and whys of this pressing issue by interviewing Cara Smyth, Global Senior Managing Director for ESG and Responsible Retail at Accenture, and Chair […]