Stock prices for Hertz and Avis fell in the wake of the news that rideshare company Lyft would be getting into the rental car game.

What ways will Lyft look to innovate in an industry that hasn’t changed in a long time? Daniel Litwin and Tyler Kern take a look at the story and whether or not this will be a successful venture in this excerpt from Business Casual.

Tune in to MarketScale Radio LIVE every Wednesday and Friday morning at 9 a.m. CT for Business Casual with Tyler Kern and Daniel Litwin. From interest rates to esports – we’ll be talking all things B2B.