MarketScale Transportation 01/29/19: Will Tariffs or Technology Be the Year’s Biggest Disruptor?

 

On this episode of the MarketScale Transportation Podcast, we wanted to pose the question: what will be the biggest disruptor of the transportation industry in 2019? Before we can get a feel for that main question, we have to take a look at where companies are investing their time and effort. Uber’s JUMP program is another indication that big transportation disruptors are looking to disrupt a little more. In this feature, we’re joined by Dr. Susan Shaheen from the UC Berkeley Transportation Sustainability Research Center to explain what Uber’s further immersion to the micromobility space means for the industry.

Also on this week’s show, Dr. Dave Tuttle, Research Fellow in the Energy Institute at University of Texas at Austin, joins to give his insight on the main disrupters for the transportation industry in 2019. With technology and tariffs both threatening to play a big part moving forward, Tuttle discusses the real challenge that tariffs pose to automakers, the other factors causing uncertainty in the industry, and what he would fix if he were the boss of everybody in the industry for a day.

Micromobility with Dr. Susan Shaheen

On this episode we’re joined by Dr. Susan Shaheen from the UC Berkeley Transportation Sustainability Research Center. The center focuses on studying the economic, social, environmental, and technological aspects of sustainable transportation. Susan is going to help us understand why exactly her kind of research matters, how it can affect policy making, and why Micromobility has been on the rise. In addition, we also pick her brain about different shifts in the industry like bike-sharing, escooters, and Uber’s dominance in the sector.

Tariffs vs. Tech: Transportations Uncertain 2019

News cycles have a tendency to capture our attention. One of the latest items to garner views is the imposition of tariffs and how they will affect the automotive industry in the U.S. On today’s podcast, I have the chance to chat with Dr. Dave Tuttle from the University of Texas at Austin. We discuss the real challenge that tariffs pose to automakers, the other factors causing uncertainty in the industry, and some things he would fix if he were the boss of everybody for a day.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More
How to Scale Events Without Losing the Wow Factor
How to Scale Events Without Losing the Wow Factor
September 17, 2025

In this episode of Secured, host Mike Monsive, CEO of ASAP Security, reconnects with Idan Koren, CMO of Verkada, for a conversation about what it really takes to scale events without losing their impact. Idan shares how his team manages nearly 500 events a year—ranging from intimate gatherings to Verkada One, the company’s flagship…

Read More