MarketScale Transportation 01/29/19: Will Tariffs or Technology Be the Year’s Biggest Disruptor?

 

On this episode of the MarketScale Transportation Podcast, we wanted to pose the question: what will be the biggest disruptor of the transportation industry in 2019? Before we can get a feel for that main question, we have to take a look at where companies are investing their time and effort. Uber’s JUMP program is another indication that big transportation disruptors are looking to disrupt a little more. In this feature, we’re joined by Dr. Susan Shaheen from the UC Berkeley Transportation Sustainability Research Center to explain what Uber’s further immersion to the micromobility space means for the industry.

Also on this week’s show, Dr. Dave Tuttle, Research Fellow in the Energy Institute at University of Texas at Austin, joins to give his insight on the main disrupters for the transportation industry in 2019. With technology and tariffs both threatening to play a big part moving forward, Tuttle discusses the real challenge that tariffs pose to automakers, the other factors causing uncertainty in the industry, and what he would fix if he were the boss of everybody in the industry for a day.

Micromobility with Dr. Susan Shaheen

On this episode we’re joined by Dr. Susan Shaheen from the UC Berkeley Transportation Sustainability Research Center. The center focuses on studying the economic, social, environmental, and technological aspects of sustainable transportation. Susan is going to help us understand why exactly her kind of research matters, how it can affect policy making, and why Micromobility has been on the rise. In addition, we also pick her brain about different shifts in the industry like bike-sharing, escooters, and Uber’s dominance in the sector.

Tariffs vs. Tech: Transportations Uncertain 2019

News cycles have a tendency to capture our attention. One of the latest items to garner views is the imposition of tariffs and how they will affect the automotive industry in the U.S. On today’s podcast, I have the chance to chat with Dr. Dave Tuttle from the University of Texas at Austin. We discuss the real challenge that tariffs pose to automakers, the other factors causing uncertainty in the industry, and some things he would fix if he were the boss of everybody for a day.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More
virtual physical therapy
Virtual Physical Therapy and the Changing Landscape of Athlete Care
March 3, 2026

Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…

Read More
employer
Why Institution-Wide Employer Alignment Will Define the Next Era of Higher Ed
March 2, 2026

Higher education is at an inflection point. Institutions are facing a demographic cliff in traditional-age enrollment, softening international pipelines, and increasing scrutiny around the return on investment of a degree. At the same time, the World Economic Forum reports that 59 out of every 100 workers globally are projected to require reskilling or upskilling…

Read More