Skip to content
MarketScale
‹ Back to IndustriesTransportation

MarketScale Transportation 01/29/19: Will Tariffs or Technology Be the Year’s Biggest Disruptor?

On this episode of the MarketScale Transportation Podcast, we wanted to pose the question: what will be the biggest disruptor of the transportation industry in 2019? Before we can get a feel for that main question, we have to take a look at where companies are investing their time and effort. Uber’s JUMP program…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share
MarketScale Transportation 01/29/19: Will Tariffs or Technology Be the Year’s Biggest Disruptor?

Get featured

Want to get featured in MarketScale Transportation?

Create a free MarketScale workspace and get your company's expertise featured across our Transportation coverage. No credit card, no demo required.

Request an invite

On this episode of the MarketScale Transportation Podcast, we wanted to pose the question: what will be the biggest disruptor of the transportation industry in 2019? Before we can get a feel for that main question, we have to take a look at where companies are investing their time and effort. Uber’s JUMP program is another indication that big transportation disruptors are looking to disrupt a little more. In this feature, we’re joined by Dr. Susan Shaheen from the UC Berkeley Transportation Sustainability Research Center to explain what Uber’s further immersion to the micromobility space means for the industry.

Also on this week’s show, Dr. Dave Tuttle, Research Fellow in the Energy Institute at University of Texas at Austin, joins to give his insight on the main disrupters for the transportation industry in 2019. With technology and tariffs both threatening to play a big part moving forward, Tuttle discusses the real challenge that tariffs pose to automakers, the other factors causing uncertainty in the industry, and what he would fix if he were the boss of everybody in the industry for a day.

Micromobility with Dr. Susan Shaheen

On this episode we’re joined by Dr. Susan Shaheen from the UC Berkeley Transportation Sustainability Research Center. The center focuses on studying the economic, social, environmental, and technological aspects of sustainable transportation. Susan is going to help us understand why exactly her kind of research matters, how it can affect policy making, and why Micromobility has been on the rise. In addition, we also pick her brain about different shifts in the industry like bike-sharing, escooters, and Uber’s dominance in the sector.

Tariffs vs. Tech: Transportations Uncertain 2019

News cycles have a tendency to capture our attention. One of the latest items to garner views is the imposition of tariffs and how they will affect the automotive industry in the U.S. On today’s podcast, I have the chance to chat with Dr. Dave Tuttle from the University of Texas at Austin. We discuss the real challenge that tariffs pose to automakers, the other factors causing uncertainty in the industry, and some things he would fix if he were the boss of everybody for a day.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Transportation Insights

Get new expert content in your inbox.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

Diesel at $5.85 a gallon is turning 2026 peak season into a pricing exercise

Diesel at $5.85 a gallon is turning 2026 peak season into a pricing exercise

U.S. diesel hit a record $5.85 a gallon. It’s raising linehaul and accessorial pressure across 2026 peak season, according to Transport Topics. Amazon Shipping is also raising holiday delivery surcharges for Nov. 22 to Dec. 26, Supply Chain Dive reported.

  • 01Fuel is back in the contract as a first-order variable: at $5.85 per gallon, shippers that still treat fuel as “market noise” will see volatility show up in accessorials and routing-guide compliance.
  • 02Cost pressures are stacking: when record diesel, higher parcel peak surcharges, and port constraints tighten at once, the operational advantage shifts to forecast accuracy and pull-forward planning, not rebids that cannot fix fuel exposure.
  • 03Port capex is becoming a procurement input: the $6.7B five-year equipment need is a leading indicator that terminal productivity constraints may persist even without headline congestion.

Sep 6, 2026

Kenco’s 20-agent target puts AI workflow control at the center of logistics tech

Kenco’s 20-agent target puts AI workflow control at the center of logistics tech

DeepFabric plans to deploy 20 supply-chain AI agents at 3PL Kenco within 12 months, according to FreightWaves. That’s a new benchmark for agent rollouts. The limiting factor is data rights, integration scope, and who controls exception handling.

  • 01“20 agents in 12 months” is a new benchmark, it implies multi-workflow automation, not a single chatbot pilot.
  • 02Logistics AI is moving to the execution edge, inside TMS and last-mile orchestration layers, where the risk is who can override a decision when service breaks.

Sep 4, 2026

Freight routing tools and load boards are building trust into the workflow

Freight routing tools and load boards are building trust into the workflow

Highway has launched its Trusted Freight Exchange for identity-verified carriers and vetted brokers, with payments, credit and rate intelligence powered by Triumph, according to Commercial Carrier Journal. NT Logistics is selling Routing-as-a-Service Plus as a managed, human-in-the-loop routing function that can start delivering optimized daily routes within about two weeks, Food Logistics reported. In parallel, Fleetio expanded its integration with Motive with two-way DVIR synchronization and automatic Motive Card fuel transaction imports, CCJ reported, a signal that “who can write back” into an operational system is becoming as important as who can read the data.

  • 01If a platform can verify identity and settle payment inside the same workflow, the ‘load board’ starts behaving more like procurement software, and broker onboarding and carrier vetting become configuration work, not a back-office process.
  • 02Managed routing is moving down-market: NT Logistics’ promise of onboarding via spreadsheet or API and benefits in roughly two weeks is a practical benchmark for private fleets still routing in Excel.
  • 03Two-way integrations (like Fleetio’s DVIR closeout back into Motive) raise the stakes of data permissions, change-control and auditability, especially for fleets that authorize third-party connections to telematics accounts.

Sep 3, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512