MarketScale Transportation 01/29/19: Will Tariffs or Technology Be the Year’s Biggest Disruptor?

 

On this episode of the MarketScale Transportation Podcast, we wanted to pose the question: what will be the biggest disruptor of the transportation industry in 2019? Before we can get a feel for that main question, we have to take a look at where companies are investing their time and effort. Uber’s JUMP program is another indication that big transportation disruptors are looking to disrupt a little more. In this feature, we’re joined by Dr. Susan Shaheen from the UC Berkeley Transportation Sustainability Research Center to explain what Uber’s further immersion to the micromobility space means for the industry.

Also on this week’s show, Dr. Dave Tuttle, Research Fellow in the Energy Institute at University of Texas at Austin, joins to give his insight on the main disrupters for the transportation industry in 2019. With technology and tariffs both threatening to play a big part moving forward, Tuttle discusses the real challenge that tariffs pose to automakers, the other factors causing uncertainty in the industry, and what he would fix if he were the boss of everybody in the industry for a day.

Micromobility with Dr. Susan Shaheen

On this episode we’re joined by Dr. Susan Shaheen from the UC Berkeley Transportation Sustainability Research Center. The center focuses on studying the economic, social, environmental, and technological aspects of sustainable transportation. Susan is going to help us understand why exactly her kind of research matters, how it can affect policy making, and why Micromobility has been on the rise. In addition, we also pick her brain about different shifts in the industry like bike-sharing, escooters, and Uber’s dominance in the sector.

Tariffs vs. Tech: Transportations Uncertain 2019

News cycles have a tendency to capture our attention. One of the latest items to garner views is the imposition of tariffs and how they will affect the automotive industry in the U.S. On today’s podcast, I have the chance to chat with Dr. Dave Tuttle from the University of Texas at Austin. We discuss the real challenge that tariffs pose to automakers, the other factors causing uncertainty in the industry, and some things he would fix if he were the boss of everybody for a day.

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More