A New Level of Reliability for Starting Vehicles

 

These sort of extreme weather conditions, be they boiling hot or despairingly cold, wreak havoc on the chemical-based batteries in cars and trucks. When these batteries fail, they leave many people in dire, often dangerous, situations. But thankfully, inventor Bryce Gregory decided to remedy this problem.

Joining us on this Smart Power podcast by Ioxus, we welcomed Bryce Gregory, director of field application engineering and product management for Ioxus.

uSTART isn’t a battery, it is a technology, an idea—an ultra-capacitor. This technology stores energy independent of the battery store. Capable of starting a vehicle whilst supporting its full electrical load, the uSTART can perform in extreme temperatures. With sturdy construction, the uSTART is designed to perform for a lifetime. =

“We wanted to make this thing last as long as the trucks it goes in,” Gregory said.

No fancy installation necessary, the uSTART is simple to integrate with any vehicle battery. uSTART longevity and ease of install make it an environmentally-friendly and service-friendly invention.

“There are many places [where] batteries are used in the world that aren’t starting vehicles,” Gregory said.

With that knowledge in mind, he foresees uSTART technology making its way beyond just vehicles and trucks, and into heavyweight equipment and boats…anywhere “where reliability is very important.“

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
Karen Alter
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
November 24, 2025

As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More
SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More