A New Level of Reliability for Starting Vehicles

 

These sort of extreme weather conditions, be they boiling hot or despairingly cold, wreak havoc on the chemical-based batteries in cars and trucks. When these batteries fail, they leave many people in dire, often dangerous, situations. But thankfully, inventor Bryce Gregory decided to remedy this problem.

Joining us on this Smart Power podcast by Ioxus, we welcomed Bryce Gregory, director of field application engineering and product management for Ioxus.

uSTART isn’t a battery, it is a technology, an idea—an ultra-capacitor. This technology stores energy independent of the battery store. Capable of starting a vehicle whilst supporting its full electrical load, the uSTART can perform in extreme temperatures. With sturdy construction, the uSTART is designed to perform for a lifetime. =

“We wanted to make this thing last as long as the trucks it goes in,” Gregory said.

No fancy installation necessary, the uSTART is simple to integrate with any vehicle battery. uSTART longevity and ease of install make it an environmentally-friendly and service-friendly invention.

“There are many places [where] batteries are used in the world that aren’t starting vehicles,” Gregory said.

With that knowledge in mind, he foresees uSTART technology making its way beyond just vehicles and trucks, and into heavyweight equipment and boats…anywhere “where reliability is very important.“

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More
adaptive learning
Scaling Career-Ready Skills: How Adaptive Learning and Generative AI Are Transforming Higher Education
May 4, 2026

Skills-based learning has moved from buzzword to mandate as colleges face mounting pressure to connect credentials, employability, and measurable learner outcomes. Employers are increasingly using skills-based hiring practices, and NACE’s Job Outlook 2026 notes that students need to demonstrate concrete examples of skills in action during hiring processes. At the same time, higher education…

Read More
Gen Alpha
A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing
May 4, 2026

Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for. As experiential retail continues to evolve—with…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Education Through Learning Labs and Hands-On STEM Experiences
May 4, 2026

Education systems around the world are under pressure to evolve faster than ever, especially for underserved communities. In the U.S. alone, millions of students in low-income households still lack access to STEM resources and career pathways—fueling a widening opportunity gap. For more than 30 years, the TGR Foundation, founded by Tiger Woods, has worked…

Read More