A New Level of Reliability for Starting Vehicles

 

These sort of extreme weather conditions, be they boiling hot or despairingly cold, wreak havoc on the chemical-based batteries in cars and trucks. When these batteries fail, they leave many people in dire, often dangerous, situations. But thankfully, inventor Bryce Gregory decided to remedy this problem.

Joining us on this Smart Power podcast by Ioxus, we welcomed Bryce Gregory, director of field application engineering and product management for Ioxus.

uSTART isn’t a battery, it is a technology, an idea—an ultra-capacitor. This technology stores energy independent of the battery store. Capable of starting a vehicle whilst supporting its full electrical load, the uSTART can perform in extreme temperatures. With sturdy construction, the uSTART is designed to perform for a lifetime. =

“We wanted to make this thing last as long as the trucks it goes in,” Gregory said.

No fancy installation necessary, the uSTART is simple to integrate with any vehicle battery. uSTART longevity and ease of install make it an environmentally-friendly and service-friendly invention.

“There are many places [where] batteries are used in the world that aren’t starting vehicles,” Gregory said.

With that knowledge in mind, he foresees uSTART technology making its way beyond just vehicles and trucks, and into heavyweight equipment and boats…anywhere “where reliability is very important.“

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and…

Read More