A New Level of Reliability for Starting Vehicles

 

These sort of extreme weather conditions, be they boiling hot or despairingly cold, wreak havoc on the chemical-based batteries in cars and trucks. When these batteries fail, they leave many people in dire, often dangerous, situations. But thankfully, inventor Bryce Gregory decided to remedy this problem.

Joining us on this Smart Power podcast by Ioxus, we welcomed Bryce Gregory, director of field application engineering and product management for Ioxus.

uSTART isn’t a battery, it is a technology, an idea—an ultra-capacitor. This technology stores energy independent of the battery store. Capable of starting a vehicle whilst supporting its full electrical load, the uSTART can perform in extreme temperatures. With sturdy construction, the uSTART is designed to perform for a lifetime. =

“We wanted to make this thing last as long as the trucks it goes in,” Gregory said.

No fancy installation necessary, the uSTART is simple to integrate with any vehicle battery. uSTART longevity and ease of install make it an environmentally-friendly and service-friendly invention.

“There are many places [where] batteries are used in the world that aren’t starting vehicles,” Gregory said.

With that knowledge in mind, he foresees uSTART technology making its way beyond just vehicles and trucks, and into heavyweight equipment and boats…anywhere “where reliability is very important.“

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TransportMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More
Detroit's workforce
Powering Up Detroit’s Workforce: How Per Scholas Is Connecting Local Talent to Tech and Energy Careers
November 18, 2025

Detroit is undergoing a once-in-a-generation transformation—one driven by innovation, community leadership, and an urgent demand for a new kind of workforce. As energy and tech sectors accelerate, organizations and employers are racing to prepare Detroit’s workforce for jobs that didn’t exist a decade ago. Workforce researchers note that tech-enabled roles across industries are growing…

Read More