Nissan CEO Makoto Uchida on Lowering Cost of Electric Vehicles

In 2019, the average cost of a new electric car was $55,600. However, according to the same data the average cost of a new car at that same point in time was only $36,600. Nissan’s CEO Makoto Uchida hopes that Nissan can be a catalyst that helps make EVs more affordable for consumers. Tune in below to hear his thoughts on lowering the cost of electric vehicles in the future.

 

Uchida: Definitely the cost of the battery would go down, which we are making that such. Then we should not measure only by the total cost of ownership, by price, but what we provide as the service optimizing more parts between battery and power, which we have models, we will be able to achieve further economical scale. And we are working under the alliance. How we can make the same specification on the battery like a core part and to enjoy the economical scale. A lower cost will encourage an increase in sales and higher sales volume lead to further cost reduction, encouraging positive spillover effects.

Host: So if I were to get you to look into the crystal ball, when do you think it will, well, go mainstream in the us, in Europe and Asia? What will it take for that after adoption?

Uchida: It’s a very good question. That is what we are trying to define ourselves as well. But what I can tell you is I think the speed of each market is different. For instance, Europe went ahead. Now you see the China, Japan is also declaring and now a US administration are changing. And how we can match our technology to the customer needs. For instance, the location was in the US. So the US market still have a lot of customers who are interested in the big size car and how we can make sure the performance of the could satisfy the customer for the total cost of the ownership. So these are the areas how we can make our competitiveness that can keep the value to the customer. And this is what we are concentrating on today.

*Bloomberg contributed to this content

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More