Articles by tag: Nissan
In 2019, the average cost of a new electric car was $55,600. However, according to the same data the average cost of a new car at that same point in time was only $36,600. Nissan’s CEO Makoto Uchida hopes that Nissan can be a catalyst that helps make EVs more affordable for consumers. Tune in […]
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Transportation
Automakers Forced to Adapt to Chip Shortages
Automakers are feeling the pain of a global shortage of semiconductors, forcing companies to halt production of certain vehicles while others are removing some options that rely heavily on chips. Watch below to hear how these automakers are adapting to this shortage. Host: Let’s get over to Tara Patel. She wrote today’s Bloomberg big […]
Articles
Nissan Hopes Spending Big on Tech Will Reverse Slide
(Bloomberg) — After two years of faltering sales and fallout from the 2018 arrest of ex-chairman Carlos Ghosn, Nissan Motor Co.’s newly installed management are at another crossroads: how to get Japan’s second-largest automaker out of a rut and beyond the shadow of the disgraced executive who drove its strategy for decades. It’s a tall […]
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Creating Brand Stories To Be ‘Lived,’ Not Told
On this episode of Experience by Design, host Bryan Meszaros was joined by Marcos Terenzio, Vice President, Creative & Strategy for iGotcha Media. iGotcha Media specializes in turnkey digital signage solutions, helping “brands tell powerful stories in order to create real human connections.” In practice, that means leveraging augmented and virtual reality, RFID solutions, […]
Experience by Design
The Rise of Experiential Retail
On this episode of Experience by Design, host Bryan Meszaros was joined by Marcos Terenzio, Vice President, Creative & Strategy for iGotcha Media. iGotcha Media is an Integrated Brand Experience agency that offers turnkey digital experience solutions, helping “brands tell powerful stories in order to create real human connections.” As consumers begin to return […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]