Old Soren Motorcycles | A Sustainable, Fun, Cool Way to Move Around

 

As we journey through the fourth industrial revolution, we are witnessing the rapid evolution of transportation. The global market is experiencing a dramatic shift, with electric vehicles becoming the norm. Within this space, electric motorcycles, in particular, are coming of age. As the push for sustainability grows, a significant numbers of enthusiasts are looking for both the environmental benefits of electric compulsion and the timeless aesthetics of vintage motorcycles.  Recent surveys reveal that 78% of potential buyers prefer an electric motorcycle that gives off vintage vibes over futuristic designs.

So, how can one combine the nostalgia of classic motorcycles with the future of electric power?

Enter Are We There Yet?, hosted by Grant Harrell. In an electrifying recent conversation, Grant is joined by Kenny Sanders, the founder of Old Soren Motorcycles, a company at the intersection of vintage design and modern technology. Topics covered with this powerful conversation include:

  1. The rise of electric motorcycles with a classic aesthetic.
  2. Why a significant portion of the market demands this blend.
  3. The journey and motivation behind Old Soren Motorcycles’ unique designs.

Kenny Sanders isn’t just an entrepreneur; he’s a passionate motorcycle enthusiast with a design background. Taking his love for vintage design, he embarked on a personal project of designing a motorcycle that had both an old-school charm and the benefits of being electric. This combination resonated so much that it quickly turned from a passion project into a promising business venture. Kenny’s design stands out in an industry increasingly characterized by a futuristic aesthetic, and it’s garnering attention from all corners of the motorcycle community.

Recent Episodes

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

In a special episode of Hammer Down, host Mike Bush hit the show floor at ACT Expo, one of the logistics industry’s premier events for sustainable transportation. The conversations highlighted real-world innovations and clean trucking technology accelerating the shift to a lower-emissions future. Prathamesh Dabholkar, Project Engineer at OneH2, discussed the company’s mobile hydrogen…

Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to…