Rethinking Recruiting: Automate for a Better Driver Hiring Experience


The COVID-19 pandemic accelerated many industries through rapid change, one of which was transportation, an industry which was already reeling from a worker shortage. Now, as companies begin to recover from global supply chain setbacks, they are faced with a new dilemma: where are all the drivers? With the shortage of drivers estimated to be over 80k in the U.S. alone, how do trucking companies recruit the workers they need and make sure they stay? 

On this new episode of NEXT Trucking’s Resources for the Road podcast series, host Gabrielle Bejarano speaks with KJ Media CEO Jackie McManus about the current challenges the trucking and transportation industry faces in recruitment and retention. Bejarano and McManus cover… 

  • How KJ Media uses automation to streamline the recruitment process 
  • How the research arm and recruitment process can complement each other for better employee retention
  • How KJ Media helps to combat the shortage of drivers and find highly qualified leads 

“We have several clients, they may have not had a college education, they may have received their CDL A or B and several of them are now COO and C-Suite Executives for major trucking corporations and so, with that entrepreneurial spirit and showing that growth and showing that roadmap, that’s where I really think we’re going to be able to bridge that gap within the next couple of years,” said McManus.

McManus has worked in sales, marketing, and media for over a decade. Prior to founding KJ Media, McManus was a Director of Sales and Marketing for CTS Staffing and an Account Manager for DHL. She earned her Bachelor’s in Management from the American International College.  

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