Two disastrous crashes, one in 2018 and one in 2019, had one thing in common – the Boeing 737 MAX aircraft.

Now, with several years gone since those tragedies aboard Lion Air and Ethiopian Airlines flights, the 737 MAX will once again grace skies over the United State, United Kingdom and European Union.

Investigations into the incidents by the U.S. House of Representatives found that the crashes were caused not by pilot error or carelessness, but a “series of faulty technical assumptions by Boeing’s engineers, a lack of transparency on the part of Boeing’s management, and grossly insufficient oversight by the FAA.”

That raises the most critical question about the 737 MAX’s return to duty – what’s changed?

To tackle that topic, host Daniel Litwin invited Helio “Fred” Garcia, Crisis Communications Expert at The Logos Consulting, and Ludovic Chung-Sao, Founder of ZenSoundproof and former certification engineer for 737 Max engines, to share their insights.

The trio dove into the entire ecosystem of challenges and problems surrounding the planes return, including the actual safety of the aircraft in commercial flight, Boeing’s handling of the two tragedies and subsequent backlash, high-profile dissent to the plane’s re-emergence, how European agencies tested and cleared the planes, and how consumer knowledge and research regarding the planes they’re flying on might facilitate shifts in airline marketing.

KEY POINTS:

  1. Two disasters involving the Boeing 737 Max had shelved the plane in much of the world.
  2. Now, the aircraft has been approved for use in the U.S., UK and EU once again.
  3. High-profile dissent to the decision has already emerged – is the plane really ready to take flight?

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