Singapore Airlines Launching Blockchain-Based Frequent Flyer Wallet

Blockchain technology seems to be the season’s hottest buzzword. And yet, far too much of the focus has been on the digital currency trading markets, as unbelievable spikes in value have led to profits for early investors. The technology behind these digital currencies, however, has the potential to be an absolute gamechanger for the way many companies handle their transactions and interactions with their clients.
Singapore Airlines realized the potential in this new technology and so developed a blockchain-based loyalty program, giving their customers and partners security and the freedom to spend their miles in more ways than ever. The KrisFlyer loyalty program, which previously only allowed for point redemption with the airline, either for flights or through offers with partners, will now allow customers to spend their points just like cash on everyday purchases from partnering retailers.
Singapore Airlines will be launching a mobile wallet to hold points in the coming months. Once a customer’s points reach the wallet, they then act as a digital currency that the customers can spend wherever it is accepted. This results in a win for all involved. The customers can use points earned through using Singapore Airlines to buy a variety of everyday items, which in turn encourages them to return to the airline whenever they travel.
While AirFrance has previously investigated utilizing the technology to track and analyze their supply chain, Singapore Airlines is the first company to actually turn to distributed ledger technology in order to pass along loyalty program savings to their customers. If successful, these innovations could prove instrumental in making the blockchain a core element of our societal makeup.
TUI, for instance, is a hotel and tour operating company that is bit by bit moving its entire operation onto the blockchain. Since blockchain technology relies on smart contracts that record and store information in a completely decentralized way, TUI is able to open up possibilities that aren’t available elsewhere unless customers are willing to give up personal information to centralized companies. According to TUI CEO Fritz Joussen, rather than simply booking a room at a hotel, blockchain contracts will allow for a simple method of booking a specific room without any human intervention. In addition, utilizing a decentralized technology like the blockchain lowers the barriers to entry that are so high in the travel industry.
Singapore Airlines believes that innovations like theirs, as well as that of TUI and AirFrance, will lead to higher customer engagement and market expansion. They will begin rolling out their KrisFlyer blockchain loyalty program in the Singapore market, and if successful, you might expect to be spending some of their miles at a local coffee shop in the near future.

Follow us on social media for the latest updates in B2B!

Image

Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

Read More
Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More