The Challenges of a Micro-Mobility Startup: Roads, Rails, & Rides

The Microtransit industry is a burgeoning new component of the transportation landscape. In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with Gene Watson of dtmac.matters, Macon Georgia’s Micro-Mobility advocate, to discuss the various challenges presented with a microtransit service startup.

Macon, GA is a mid-sized city in the heart of Georgia with a fascinating history. Indigenous people settled there as early as 1100 AD and modern history has been recorded in the area since 1809. Educational institutions include Wesleyan College, Mercer University, and Middle Georgia State University to name a few. Large parks, rich music heritage, several museums, and the International Cherry Blossom Festival all combine to create a thriving downtown area prime for a micro-mobility “first mile last mile” initiative. In this segment, Gene describes his efforts working with private investors, Hop On Athens, Macon Transit Authority, and the Macon Convention and Visitors’ Bureau to educate and promote an LSV (Low Speed Vehicle) approach to offsetting the parking challenges faced by an increasing shift in population moving back into the downtown area.

To learn more about the challenges of a microtransit startup working with investors, municipalities, and public-private partnerships for the purpose of providing access mobility to a vibrant and thriving downtown community be sure to tune in to this episode of MarketScale’s Roads, Rails, & Rides.

To keep up with new, insights and more in the transportation industry, stay tuned to MarketScale’s Transportation publication here.

Follow us on social media for the latest updates in B2B!

Image

Latest

Advancing Global Competency Frameworks for the Nursing Profession - Live from ICN
Advancing Global Competency Frameworks for the Nursing Profession – Live from ICN
June 13, 2025

In this special episode recorded at the 2025 International Council of Nurses Congress in Helsinki, host Lea Sims sits down with Professor Sylvia Fung, President of the Hong Kong Academy of Nursing & Midwifery, and Professor Ying Zhou of Guangzhou Huashang College. Together, they discuss how the nursing profession is evolving in Asia and the…

Read More
grain storage
Revolutionizing Grain Storage: A Peek into MKC and Producer Ag’s Innovative Facilities
June 12, 2025

Embrace the future of grain storage as Jon Brown, Director of Facilities for MKC Properties and Producer Ag, guides you through their state-of-the-art, automation-driven facilities. Discover how they truly set industry standards for efficiency in loading, unloading, and handling grain. What You’ll Learn — The Evolution of MKC and Producer Ag’s Grain Facilities —…

Read More
Advancing Rehabilitative Care Through Global Practice Standards and Credentialing | Andrea Christie and Karlene Miller | EP#2 - Live from ICN
Advancing Rehabilitative Care Through Global Practice Standards and Credentialing – Live from ICN
June 12, 2025

Broadcasting from the 2025 International Council of Nurses Congress in Helsinki, host Lea Sims welcomes two inspiring Jamaican nurses—Andrea Christie, MSc, BSN, ENLAC, RM, RN, JP, and Karlene Miller, RN—to discuss the vital but often overlooked specialty of rehabilitative nursing. With decades of combined experience in rehabilitation and midwifery, both guests offer an impassioned…

Read More
career resilience
Asking Questions Works: Career Resilience, Mentorship, and Real Growth in Real Estate and Beyond
June 11, 2025

In this inspiring episode of PQ: Conversations That Build Equity, host Jason Winningham sits down with Rosanna Hudson—affectionately known as “RoRo”—to explore how career resilience fuels the development of professional equity through trust, adaptability, and the courage to ask better questions. Rosanna is a seasoned real estate broker licensed in both Texas and California,…

Read More