The Implications of On-Demand EV Charging for the Gig Economy

Electric vehicles are growing, and there’s likely no putting the cork back in that bottle – but how will the sector’s explosive growth impact gig workers and the gig economy?

The conversation was sparked by a partnership between Allstate and Sparkcharge, a company looking to build an on-demand platform for EV charging where gig workers would bring batteries to drivers in need of a top-off.

On this episode of MarketScale TV, host and Voice of B2B Daniel Litwin invited Ken Jacobs, Chair of the UC Berkeley Labor Center, to share his insights.

“The idea of you calling someone like Allstate and them coming out and charging your battery, of course, is nothing new. There’s a long history of doing that with regular, gasoline-powered vehicles,” Jacobs said. “I think, in this case, what we’re looking at is the potential for something that is done in a way that pushes off all the major infrastructure costs onto individuals, [which] saves the charging company a lot of money.”

That raises a fundamental question about what kinds of jobs the new, “green” economy will create. As Jacobs said, the only way to get to “good” jobs is to reinforce their creation with policies that encourage fair labor practices, conditions that prevent risk being shouldered by workers, and more.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI
What Does Winning Look Like in the Age of AI-Driven Marketing?
November 24, 2025

As AI-powered tools—from agentic browsers to enterprise copilots—rapidly reshape how consumers search, learn, and buy, leaders are being forced to rethink not just their tech stack, but their teams, processes, and expectations. With 92% of companies planning to increase AI investments while only 1% consider their deployments mature, a clear disconnect emerges between AI excitement…

Read More
Karen Alter
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
November 24, 2025

As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More
SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More