The Implications of On-Demand EV Charging for the Gig Economy

Electric vehicles are growing, and there’s likely no putting the cork back in that bottle – but how will the sector’s explosive growth impact gig workers and the gig economy?

The conversation was sparked by a partnership between Allstate and Sparkcharge, a company looking to build an on-demand platform for EV charging where gig workers would bring batteries to drivers in need of a top-off.

On this episode of MarketScale TV, host and Voice of B2B Daniel Litwin invited Ken Jacobs, Chair of the UC Berkeley Labor Center, to share his insights.

“The idea of you calling someone like Allstate and them coming out and charging your battery, of course, is nothing new. There’s a long history of doing that with regular, gasoline-powered vehicles,” Jacobs said. “I think, in this case, what we’re looking at is the potential for something that is done in a way that pushes off all the major infrastructure costs onto individuals, [which] saves the charging company a lot of money.”

That raises a fundamental question about what kinds of jobs the new, “green” economy will create. As Jacobs said, the only way to get to “good” jobs is to reinforce their creation with policies that encourage fair labor practices, conditions that prevent risk being shouldered by workers, and more.

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Why Treating Everyone the Same Is Hurting Your Team
January 28, 2026

For years, management best practices emphasized uniformity: standard processes, standardized expectations, and treating everyone the same in the name of fairness. But today’s workforce looks very different than it did in the late 1990s and early 2000s. With multi-generational teams, shifting attitudes toward work-life balance, and an increased focus on emotional intelligence, leaders are…

Read More
giving back
Corporate Heartbeat: The Win-Win of Giving Back
January 28, 2026

Corporate giving is increasingly viewed as part of local economic infrastructure—not discretionary generosity. In the U.S., 13.7% of households experienced food insecurity in 2024, impacting millions of working families and signaling stress within regional labor markets. As cost-of-living pressures persist and metro regions like North Texas continue to grow rapidly, business leaders are reassessing…

Read More
setting scope
Crafted Journey How To: Setting Scope, Saving Sanity, and Protecting Long-Term Client Value
January 27, 2026

The independent workforce continues to grow, with professionals increasingly choosing solo and fractional paths over traditional employment. The U.S. Bureau of Labor Statistics reports that independent contractors now represent 11.9 million workers, or about 7.4% of total U.S. employment. Without the structural guardrails of traditional roles, independent professionals must define scope, success, and boundaries…

Read More
Culture of Safety
Beyond Drills: Building a Culture of Safety in Schools
January 27, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of Principals of Change, host Dr. Amy Grosso sits down with Jeff Bryant, Principal of Jefferson Middle School, and David Sally, Associate Principal of West Aurora High School, to explore how effective school safety goes far beyond drills and locked doors. Drawing on…

Read More