Skip to content
MarketScale
‹ Back to Industries

Transportation

The Role of Digital Innovation in Autonomous Driving Design: Roads, Rails, & Rides

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Professor Dr. Wolfgang Gruel, Co-Director and Founder at the Institute for Mobility and Digital Innovation in Stuttgart Germany. The conversation addresses the challenges faced by automakers, how digital innovation aids development, and what the future might look like as…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Professor Dr. Wolfgang Gruel, Co-Director and Founder at the Institute for Mobility and Digital Innovation in Stuttgart Germany. The conversation addresses the challenges faced by automakers, how digital innovation aids development, and what the future might look like as the technology improves.

Dr. Gruel begins by describing a world in which we all rely on autonomous driving platforms, and how that will result in more attractive options for the user, as well as, expand the user base to include more rides for children and the elderly. Dr. Gruel cautions that such an expanded user base will have a negative impact on the efficiency of our roads though. More cars equal more congestion. One of the great challenges for developers is how to design these platforms as tools that help us, not hurts us.

When discussing challenges faced by the manufacturer, in getting truly AV platforms to market, Dr. Gruel describes scaling and cost as two of the largest obstacles to overcome. Legal challenges posed in getting government agency approval, operational circumstances, and liability to name a few. Financially, these cars are so expensive to design, it slows the timeline for how soon a manufacturer can get the product to market and see a return on investment. In terms of what manufacturers are doing right now, Dr. Gruel states that Uber anticipates being ten years away from having a mixed fleet of driver/self-driving platforms, PSA has discontinued work on private vehicle platforms, Olli is working on Level-3 only, and Daimler has shifted the center of their strategy to trucks.

By way of design, Dr. Gruel describes a “best tool for the best purpose” approach, not a “one size fits all” approach. Then, re-wiring the system in a way that connects various modes of transportation so that it is efficient and comfortable for the user.

Dr. Gruel goes on to describe improving the viability of public transit by introducing ideas like differently sized platforms. He specifically talks about a three-wheel, one seater design like he worked on at MIT that can be used as a pool car instead of requiring a higher number of individually owned cars. Micro transit shuttles which could take the place of larger buses for certain routes is another method which could be used to help mitigate congestion.

The conversation wraps up with the challenges of creating autonomous vehicles being perceived as safe by the public, in addition to how safe they really are. If the public does not accept the design, these new platforms will not be utilized.

The conversation with Dr. Gruel is a fantastic look at what is to come. We hope you enjoy this segment and please be sure to share it with your friends.

To keep up with news, insights, history, and more in the transportation industry, stay tuned to MarketScale’s Transportation publication here.

Catch up on all episodes of Roads, Rails, & Rides!

https://marketscale.com/industries/podcast-network/roads-rails-rides/

New to MarketScale?

MarketScale is the platform Transportation companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

Autonomous trucks, warehouse robots, and drones converge as supply chain automation accelerates

Autonomous trucks, warehouse robots, and drones converge as supply chain automation accelerates

PepsiCo is operating 35 autonomous trucks commercially, while Volvo plans to achieve full automation by the first quarter of 2027. Amazon is introducing a new warehouse robot, marking a significant trend in supply chain automation with increased use of autonomous trucks, warehouse robots, and drones.

  • 01PepsiCo operates 35 autonomous trucks.
  • 02Volvo targets 2027 for full autonomy.
  • 03Amazon introduces a new warehouse robot.

Jun 23, 2026

ITS Logistics June freight index warns drayage and intermodal markets face downstream price surges

ITS Logistics June freight index warns drayage and intermodal markets face downstream price surges

The U.S. freight market is entering the 2026 peak shipping season under conditions not seen since the COVID era, with record truckload spot rates, sharply contracting capacity, and rebounding import volumes creating a volatile backdrop for drayage and intermodal operators. ITS Logistics warns that rate increases in container haulage are a matter of when, not if, as shippers accelerate a shift toward rail that is itself generating new bottlenecks. Geopolitical risk from the Strait of Hormuz and fuel costs running 50% above year-ago levels add further upside pressure on freight costs across all modes.

  • 01SONAR's National Truckload Index hit an all-time high of $3.83 per mile, with all-in truckload costs running more than 50% higher year-over-year, according to Transportation Insight.
  • 02U.S. containerized imports totaled 2,428,758 TEUs in May—a 6.6% month-over-month increase—while China-origin volumes surged 28.1% compared to May 2025, per Descartes Systems Group.
  • 03The Logistics Managers' Index placed Transportation Capacity at 28.4%, well below the neutral 50% threshold, signaling accelerating contraction in available trucking supply.

Jun 19, 2026

Geodis blog tracks escalating U.S. customs turbulence with weekly trade briefings

Geodis blog tracks escalating U.S. customs turbulence with weekly trade briefings

ITS Logistics' June Port/Rail Ramp Freight Index warns that cost pressures building at U.S. ports and rail ramps are poised to cascade downstream into broader supply chains. The alert arrives as tariff volatility, a Strait of Hormuz fuel shock, and structural carrier capacity constraints are all active simultaneously. Major 3PLs including GEODIS and Custom Goods are responding by repositioning customs expertise, bonded warehousing, and flexible routing as core client services.

  • 01ITS Logistics' June Port/Rail Ramp Freight Index flags imminent downstream price surges in drayage and intermodal, compounded by a Hormuz-driven fuel shock and a broker liability ruling identified in prior monthly reports.
  • 02GEODIS and Custom Goods are actively repositioning customs expertise, bonded warehouses, and on-demand storage as tactical responses to tariff-driven supply chain disruption.
  • 03Structural carrier capacity constraints — tied to regulatory compliance burdens and driver workforce demographics — are amplifying rate sensitivity when import demand surges.

Jun 18, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub