Skip to content
‹ Back to IndustriesTransportation

The Role of Digital Innovation in Autonomous Driving Design: Roads, Rails, & Rides

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Professor Dr. Wolfgang Gruel, Co-Director and Founder at the Institute for Mobility and Digital Innovation in Stuttgart Germany. The conversation addresses the challenges faced by automakers, how digital innovation aids development, and what the future might look like as…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

·
Share
The Role of Digital Innovation in Autonomous Driving Design: Roads, Rails, & Rides

Free workspace

Turn your Transportation expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Professor Dr. Wolfgang Gruel, Co-Director and Founder at the Institute for Mobility and Digital Innovation in Stuttgart Germany. The conversation addresses the challenges faced by automakers, how digital innovation aids development, and what the future might look like as the technology improves.

Dr. Gruel begins by describing a world in which we all rely on autonomous driving platforms, and how that will result in more attractive options for the user, as well as, expand the user base to include more rides for children and the elderly. Dr. Gruel cautions that such an expanded user base will have a negative impact on the efficiency of our roads though. More cars equal more congestion. One of the great challenges for developers is how to design these platforms as tools that help us, not hurts us.

When discussing challenges faced by the manufacturer, in getting truly AV platforms to market, Dr. Gruel describes scaling and cost as two of the largest obstacles to overcome. Legal challenges posed in getting government agency approval, operational circumstances, and liability to name a few. Financially, these cars are so expensive to design, it slows the timeline for how soon a manufacturer can get the product to market and see a return on investment. In terms of what manufacturers are doing right now, Dr. Gruel states that Uber anticipates being ten years away from having a mixed fleet of driver/self-driving platforms, PSA has discontinued work on private vehicle platforms, Olli is working on Level-3 only, and Daimler has shifted the center of their strategy to trucks.

By way of design, Dr. Gruel describes a “best tool for the best purpose” approach, not a “one size fits all” approach. Then, re-wiring the system in a way that connects various modes of transportation so that it is efficient and comfortable for the user.

Dr. Gruel goes on to describe improving the viability of public transit by introducing ideas like differently sized platforms. He specifically talks about a three-wheel, one seater design like he worked on at MIT that can be used as a pool car instead of requiring a higher number of individually owned cars. Micro transit shuttles which could take the place of larger buses for certain routes is another method which could be used to help mitigate congestion.

The conversation wraps up with the challenges of creating autonomous vehicles being perceived as safe by the public, in addition to how safe they really are. If the public does not accept the design, these new platforms will not be utilized.

The conversation with Dr. Gruel is a fantastic look at what is to come. We hope you enjoy this segment and please be sure to share it with your friends.

To keep up with news, insights, history, and more in the transportation industry, stay tuned to MarketScale’s Transportation publication here.

Catch up on all episodes of Roads, Rails, & Rides!

https://marketscale.com/industries/podcast-network/roads-rails-rides/

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Transportation, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Transportation Insights

Mexico's electric port cranes need contracts that say who pays when the power drops

Mexico's electric port cranes need contracts that say who pays when the power drops

Mexican terminals including APM Terminals Lázaro Cárdenas, Hutchison Ports TIMSA and Contecon Manzanillo are buying electric cranes. Short outages can mean hours of restart. Contracts should separate grid failures, installation faults and equipment defects, and assign permit delays, before the equipment is purchased.

  • 01At an electric terminal, the outage sets off the loss, but the restart decides how big it gets: Contecon Manzanillo's CEO says minutes without power can take hours to recover from.
  • 02A stopped crane has three possible causes: the grid, the terminal's own electrical installation or the equipment itself. Contracts that do not name all three leave the loss to be argued after it happens.
  • 03Grid connection is part of the purchase decision: under Mexico's Electricity Sector Regulation, an applicant can be asked to fund connection works whose cost regulated tariffs do not recover.

Nov 13, 2026

How SFO's digital twin keeps construction data working after the project ends

How SFO's digital twin keeps construction data working after the project ends

San Francisco International Airport rehearsed changes in its $11 billion capital program in a digital twin before building them in the live terminal, helping airlines keep operating. SFO teams also developed an automated workflow that brings mechanical, electrical and plumbing BIM models into the airport’s enterprise GIS and digital twin so design and construction data carries forward into operations.

  • 01An owner's operating digital twin is largely built from construction handover data: SFO now pipes mechanical, electrical and plumbing models straight into its enterprise GIS so project data keeps working after closeout.
  • 02Shared visibility did much of the work during SFO's $11 billion program: construction, operations, security and airline partners read one location-based model, so conflicts showed up as design questions instead of shutdowns.
  • 03Digital twin programs now have an external yardstick: the BSI Kitemark for Digital Twins, built on the BS ISO/IEC 30186 maturity model, grades governance, security, ownership and measurable value.

Nov 13, 2026

Trimble’s automated spot-freight buying grows 20%+ as Europe softens

Trimble’s automated spot-freight buying grows 20%+ as Europe softens

Trimble’s transportation and logistics unit grew revenue 2% in Q3, while European conditions weighed on ARR growth. Transporeon’s gross retention is approaching 100%, even as lower volumes and spot pricing mix limited growth. Revenue from Trimble’s autonomous freight procurement and quotation products rose more than 20% year to date. The transportation business remains under strategic review.

  • 01Transporeon kept close to every customer and still felt the slowdown. Freight software revenue moves with the loads running through it, so retention and growth have to be read separately.
  • 02Software that picks spot carriers, quotes freight and negotiates rates on its own grew more than 20% year to date at Trimble, while the transportation and logistics unit’s revenue rose 2% in Q3. Painter said strong bookings this year support confidence in more growth in 2027.
  • 03Trimble’s transportation business is under strategic review with no set outcome or timeline. Painter said the unit is operating normally and still launching products, and the segment raised its margin outlook during the review—important context for buyers negotiating multi-year contracts.

Nov 12, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512