Skip to content
‹ Back to IndustriesTransportation

The Role of Digital Innovation in Autonomous Driving Design: Roads, Rails, & Rides

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Professor Dr. Wolfgang Gruel, Co-Director and Founder at the Institute for Mobility and Digital Innovation in Stuttgart Germany. The conversation addresses the challenges faced by automakers, how digital innovation aids development, and what the future might look like as…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

·
Share
The Role of Digital Innovation in Autonomous Driving Design: Roads, Rails, & Rides

Free workspace

Turn your Transportation expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In this latest episode of Roads, Rails, & Rides host Jeb Morris sits down with, Professor Dr. Wolfgang Gruel, Co-Director and Founder at the Institute for Mobility and Digital Innovation in Stuttgart Germany. The conversation addresses the challenges faced by automakers, how digital innovation aids development, and what the future might look like as the technology improves.

Dr. Gruel begins by describing a world in which we all rely on autonomous driving platforms, and how that will result in more attractive options for the user, as well as, expand the user base to include more rides for children and the elderly. Dr. Gruel cautions that such an expanded user base will have a negative impact on the efficiency of our roads though. More cars equal more congestion. One of the great challenges for developers is how to design these platforms as tools that help us, not hurts us.

When discussing challenges faced by the manufacturer, in getting truly AV platforms to market, Dr. Gruel describes scaling and cost as two of the largest obstacles to overcome. Legal challenges posed in getting government agency approval, operational circumstances, and liability to name a few. Financially, these cars are so expensive to design, it slows the timeline for how soon a manufacturer can get the product to market and see a return on investment. In terms of what manufacturers are doing right now, Dr. Gruel states that Uber anticipates being ten years away from having a mixed fleet of driver/self-driving platforms, PSA has discontinued work on private vehicle platforms, Olli is working on Level-3 only, and Daimler has shifted the center of their strategy to trucks.

By way of design, Dr. Gruel describes a “best tool for the best purpose” approach, not a “one size fits all” approach. Then, re-wiring the system in a way that connects various modes of transportation so that it is efficient and comfortable for the user.

Dr. Gruel goes on to describe improving the viability of public transit by introducing ideas like differently sized platforms. He specifically talks about a three-wheel, one seater design like he worked on at MIT that can be used as a pool car instead of requiring a higher number of individually owned cars. Micro transit shuttles which could take the place of larger buses for certain routes is another method which could be used to help mitigate congestion.

The conversation wraps up with the challenges of creating autonomous vehicles being perceived as safe by the public, in addition to how safe they really are. If the public does not accept the design, these new platforms will not be utilized.

The conversation with Dr. Gruel is a fantastic look at what is to come. We hope you enjoy this segment and please be sure to share it with your friends.

To keep up with news, insights, history, and more in the transportation industry, stay tuned to MarketScale’s Transportation publication here.

Catch up on all episodes of Roads, Rails, & Rides!

https://marketscale.com/industries/podcast-network/roads-rails-rides/

Your experts belong here

Every story in MarketScale Transportation starts with a company putting its fleet managers, logistics engineers, and safety leads on the record. Buyers are already reading this topic. The only question is whose experts they find.

Fleet and logistics buyers compare quietly, and your operators become the evidence that settles it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Transportation, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Transportation expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your fleet managers, logistics engineers, and safety leads into the articles, video, and social content Transportation buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Transportation Insights

Maersk's customer forum targets the gap between using AI and scaling it

Maersk's customer forum targets the gap between using AI and scaling it

Maersk's Copenhagen forum put supply chain AI's scaling gap on stage. In a Maersk survey, 52% of European businesses use AI in their supply chains, but only 5% have scaled it. Customer sessions from Reckitt, Danfoss and Schaeffler placed the work in freight procurement, data quality and delivery certainty.

  • 01For every European business running AI across its supply chain operations, about ten use it somewhere without having scaled it: 52% versus 5% in a Maersk survey of more than 800 firms.
  • 02AI scaling in logistics is being worked out by freight procurement and supply leaders, the job titles that filled the customer slots at Maersk's Copenhagen forum.
  • 03Delivery certainty can reduce inventory buffers, and a $10 million figure from one Tennessee company is cited only as a reference point, not a Maersk-customer forecast.

Oct 13, 2026

Michelin's X Multi Energy D2 drive tire cuts rolling resistance 9% over its predecessor

Michelin's X Multi Energy D2 drive tire cuts rolling resistance 9% over its predecessor

Michelin’s X Multi Energy D2 regional drive tire targets fleets running the X Multi Energy D in 295/75R22.5 LRG, 11R22.5 LRG or 11R22.5 LRH. Michelin’s footnotes base its performance percentages on 11R22.5 LRG tires, so fleets in 295/75R22.5 or LRH could ask for size-specific data.

  • 01The 18% figure is a rolling resistance comparison against two named tires, the Bridgestone M760 Ecopia and the Goodyear Fuel Max RTD, in Michelin's internal ISO 28580 testing, which gives buyers a specific head-to-head to check against their own data.
  • 02The change will matter first to fleets running the X Multi Energy D in 295/75R22.5 LRG, 11R22.5 LRG or 11R22.5 LRH. That suggests D fleets may encounter the D2 when ordering those sizes.

Oct 3, 2026

Mass Transit reports finished bus refurbishments for Long Beach and Minot

Mass Transit reports finished bus refurbishments for Long Beach and Minot

Mass Transit reported that Complete Coach Works finished refurbishment jobs on 13 Long Beach Transit articulated buses and one Minot City Transit bus. On the Long Beach buses, the biggest change was a swap to Cummins L9N near-zero engines. Jefferson Transit Authority is getting one refurbished bus from CCW through Washington's cooperative purchasing contract. California's Fresno Area Express has also bought CCW work under that contract, which shows its reach goes past Washington.

  • 01Midlife refurbishments can include major engine swaps: LBT’s 2015 New Flyer artics replaced ISL-G engines with Cummins L9N CNG 'Near Zero' units.

Oct 1, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512