Skip to content
MarketScale
‹ Back to IndustriesTransportation

Today’s Trends in Trucking and Supply Chain

When it comes to global supply chain issues, there is no greater source than FreightWaves, the largest media and market-level data provider in the logistics and supply-chain industry. Tyler Kern welcomed Craig Fuller, CEO & Founder of FreightWaves, to Resources for the Road for a brain-picking session on what’s happening in logistics today, and…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share

When it comes to global supply chain issues, there is no greater source than FreightWaves, the largest media and market-level data provider in the logistics and supply-chain industry. Tyler Kern welcomed Craig Fuller, CEO & Founder of FreightWaves, to Resources for the Road for a brain-picking session on what’s happening in logistics today, and ‘spoiler alert,’ there’s a lot happening.

To understand the logistics today, Fuller said it’s essential to look at what occurred before the pandemic during what the industry coined as the trucker bloodbath. Due to massive expansion, trucking capacity outweighed demand for a couple of years before 2020, “The market slowed down just enough to cause a situation where trucking spot rates dropped significantly; demand drooped significantly to where the total number of trucks in the market, and companies with marginal balance sheets and unit economics could not survive,” Fuller said.

These factors led to a lot of trucking companies going bankrupt in 2019. Boom and bust cycles occur more often than most people recognize, according to Fuller, and these cycles tend to ebb and flow every three years. Today, trends in trucking show that the market is robust, and many new trucking companies are entering the mix, “Many of those carriers will do quite well, but some of those carriers, particularly those that went beyond a single owner-operator entering the market, but maybe they added 50-100 trucks, are probably at the greatest risk,” Fuller said, “They have gone well above their ability to run a company at scale and run one well.”

Fuller mentioned the trucking market is already beginning to soften, even though the warmer months typically bring more volume. So far, in 2022, that hasn’t been the case, but there will be a lot of watchful eyes on the situation over the next few months.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Transportation expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

BTS freight dashboard update tracks rail, port, and trucking conditions in real time

BTS freight dashboard update tracks rail, port, and trucking conditions in real time

The Bureau of Transportation Statistics updated its freight indicators dashboard to include real-time data on rail, port, and trucking conditions. The update, effective July 7, now incorporates data from CPKC rail as well as information on port, truck, and labor metrics.

  • 01The freight indicators dashboard now includes data from CPKC rail.
  • 02Real-time updates provide insights into port, trucking, and labor conditions.
  • 03The update enhances monitoring capabilities for transportation conditions.

Jul 21, 2026

US logistics costs drop to 7.8% of GDP as talent demand reshapes supply chain workforce strategy

US logistics costs drop to 7.8% of GDP as talent demand reshapes supply chain workforce strategy

US logistics costs have decreased to 7.8% of GDP by 2026. This drop coincides with a shift in workforce strategy as the demand for talent in supply chain roles has intensified. As a result, operations leaders need to adapt their strategies to address tightening workforce pipelines.

  • 01US logistics costs have declined to 7.8% of GDP by 2026.
  • 02The demand for supply chain talent is reshaping workforce strategies.
  • 03Operations leaders need to focus on adapting to tightening workforce pipelines.

Jul 20, 2026

BEN turns connected fleets into ad networks with $1M Accelevate investment and new transportation media platform

BEN turns connected fleets into ad networks with $1M Accelevate investment and new transportation media platform

Brand Engagement Network has invested $1 million in Accelevate to launch a new AI-driven platform that transforms connected fleet cameras and displays into real-time advertising networks. This initiative allows fleets to monetize their camera displays by engaging with audiences through dynamic advertising content. The collaboration is set to innovate transportation media by integrating technology within existing fleet infrastructure.

  • 01Brand Engagement Network invested $1 million in Accelevate.
  • 02The new platform transforms fleet cameras and displays into advertising networks.
  • 03This integration allows fleets to leverage existing infrastructure for real-time advertising.

Jul 19, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512